# Wig Addiction Britney Spears Is Hooked On Wigs By Fashion Spy | Published 2007-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wig-addiction-britney-spears-is-hooked-on-wigs References: [news.xinhuanet](http://news.xinhuanet.com/english/2007-04/19/content_5997952.htm) Britney Spears seems to have acquired a new addiction whilst in rehab - she's addicted to [buying and wearing wigs](https://www.trendhunter.com/trends/readytowear-wigs). Since she shaved off all her lovely locks, Britney has played around with transitional looks and has run up quite a tab in the process: one report claims that Britney spent $60,000 shopping for wigs and accessories in the span of one month! **Implications** - The featured images show Britney in a glorious granny-looking wig that is [platinum blonde](https://www.trendhunter.com/trends/luvme-hair) and is styled in a bob with [full bangs](https://www.trendhunter.com/trends/clipin-bangs). The fact that it is a wig is almost painfully obvious. Hopefully Britney will stop "wigging" out and start making music again soon! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 89% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Wig Addiction:** The rise of celebrities wearing wigs is leading to increased sales of wigs by wig makers. - **Transformative Hair Trends:** The popularity of wearing wigs and hair extensions is providing opportunities for innovative hair care companies to create more versatile and convenient hair styling alternatives. - **E-commerce Hair Retail:** Digital retailers can take advantage of the growing wig trend to sell wigs online and create platforms that allow for more personalized and convenient hair shopping experiences. ### Industries Being Reshaped - **Hair and Beauty Industry:** The hair and beauty industry can capitalize on the wig trend by developing new, innovative hair products such as more realistic-looking wigs and more unique wig styles. - **Fashion and Entertainment Industry:** The entertainment and fashion industry can partner with wig makers to create new and innovative looks for performers, actors and models to wear for runways, performances and even everyday appearances. - **E-commerce Retail Industry:** Online retailers can innovate the hair retail industry by offering personalized wig styling and customization services online. ## Related on Trend Hunter - [Sporty Wig Adhesives](https://www.trendhunter.com/trends/wonder-lace-bond-sport-edition.md) - [Premium Hyper-Realistic Wigs](https://www.trendhunter.com/trends/the-renatural.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Glueless Medical Wigs](https://www.trendhunter.com/trends/medical-wig.md) - [Innovative Wig Renewal Systems](https://www.trendhunter.com/trends/wig-renewal.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md) - [Clip-in Curtain Bangs](https://www.trendhunter.com/trends/clipin-bangs.md) - [Gen Z-Inspired Hair Gems](https://www.trendhunter.com/trends/gem-z-collection.md) - [Next-Gen Hair Adhesives](https://www.trendhunter.com/trends/ghostbond.md)