# Anti-Internet Chocolate Zones Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break By Jonathon Brown | Published 2013-01-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wifi-zone References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/kit-kat-free-no-wifi-zone/) & [kitkat](http://www.kitkat.ca) These days, wifi zones are everywhere, but try finding an intentionally web-free spot like the [Kit Kat WiFi zone](https://www.trendhunter.com/trends/heinekens-latest-campaign). Kit Kat takes this approach with a campaign to give people a break. The chocolate bar’s marketing has always centered around taking a second to relax and enjoy the simple things in life (like chocolate). This campaign creates an no WiFi zone that actually blocks reception and Internet access within a 5 meter radius. So instead of finding Internet, you find anti-Internet. The concept is meant to draw attention to Western society's online activity and propose the idea that maybe it’s all a little too much. Kit Kat created this [no-WiFi zone](https://www.trendhunter.com/trends/before-the-internet) to give people a chance to interact with real people and get out of their phones and tablets. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Anti-internet Zones:** Creating designated spaces free from the distractions of the internet will be a growing trend in the hospitality and wellness industries. - **Digital Detox Services:** Providing services or packages that promote a break from the internet or technology will be necessary in the travel and hospitality industry. - **Offline Marketing Campaigns:** Creating marketing campaigns that center around disconnecting from the internet will be a trend in the food and beverage industry. ### Where This Applies - **Hospitality:** Creating designated spaces free of internet distractions will be a growing trend in the hospitality industry as travelers seek a break from technology and the internet. - **Wellness:** Digital detox services will become increasingly necessary in the wellness industry as consumers become more aware of the negative impacts of technology on mental health. - **Food and Beverage:** More food and beverage companies will create offline marketing campaigns as a way to promote balance and self-care in an increasingly online world. ## Related on Trend Hunter - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md)