# Automotive Wi-Fi Campaigns Audi's 'Wi-Fi Hacking' Stunt Used Network Names to Share Info By Laura McQuarrie | Published 2016-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wifi-hacking References: [adeevee](http://www.adeevee.com/2016/07/audi-wi-fi-jack-media-outdoor-mobile/) & [audi](http://www.audi.com/index.html) At the New York International Auto Show, [Audi](https://www.trendhunter.com/trends/5g-enabled-cars) engaged in a playful "Wi-Fi hacking" stunt in order show how the Audi A4 compares to the [BMW](https://www.trendhunter.com/trends/relax-we-care) 328i. Since Wi-Fi is often in short supply at large-scale public events, Audi took it upon itself to provide access to the Internet and deliver messages to the event-goers within the network names. In the names of Wi-Fi networks, Audi created seemingly cryptic, yet informative statements about the two cars that would catch the eyes of car journalists, such as: "_A4 3D sound. 328 2D" and "_A4 Leather. 328 Cloth." According to the MUH-TAY-ZIK agency, which was responsible for executing this stunt, the cleverly named Wi-Fi networks resulted in a 142% increase in brand awareness on social media and Audi was the most talked about luxury car at the New York International Auto Show. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Creative Wi-fi Marketing:** The success of Audi's 'Wi-Fi hacking' stunt shows that companies can creatively use Wi-Fi as a marketing tool to increase brand awareness and engagement at events. - **Interactive Experiential Marketing:** Audi's Wi-Fi campaign demonstrates the effectiveness of interactive and experiential marketing tactics in creating memorable brand experiences that resonate with consumers. - **Alternative Advertising Channels:** Alternative advertising methods like Wi-Fi network names present a unique opportunity for brands to reach consumers in unconventional ways, sparking interest and conversation around the brand. ### Industries Being Reshaped - **Automotive Industry:** As demonstrated by Audi's Wi-Fi campaign, the automotive industry can use innovative marketing tactics to create a memorable brand experience and stand out in a crowded market. - **Advertising Industry:** The success of Audi's Wi-Fi campaign highlights the potential of using alternative advertising channels as a way to increase brand awareness and engagement in a cluttered advertising landscape. - **Event Marketing Industry:** Wi-Fi marketing campaigns like Audi's can be used effectively by event marketing professionals to create shareable moments and build buzz around events, leading to increased attendance and engagement. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Network-Enabled Automobiles](https://www.trendhunter.com/trends/5g-enabled-cars.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md)