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# Wireless WiFi Backpacks
The Venture Knapsack Combines Luxe Design with Wearable Tech

By M | Published 2016-05-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wifi-backpack
References: [design-milk](http://design-milk.com/wifi-equipped-ground-venture-idea-perfect-backpack/?utm_source=feedly&utm_medium=webfeeds) & [thisisground](http://thisisground.com/products/venture)

As consumers continue to document their daily experiences via social media, having a viable Internet connection is of utmost importance making a wearable accessory such as the Venture Wi-Fi backpack an ideal way to stay connected. The backpack offers consumers an on-the-go Wi-Fi connection integrated into the bag's make, coupled with a luxurious leather design and plenty of room to store all sorts of tech gadgets.

The bag is designed by retailer This Is Ground and it features a sleek rectangular shape coifed from [vegetable leather](https://www.trendhunter.com/trends/apex-30) in a variety of brown, grey and black shades. The knapsack contains a variety of pockets to store all sorts of tech devices and accessories. In addition, the backpack includes an integrated Internet hotspot unit operated by [Karma](https://www.trendhunter.com/trends/lush-body-sprays) that provides wireless Wi-Fi access while on-the-go.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 91% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Internet-connected Backpacks:** This trend represents an opportunity for companies to combine fashion and technology by creating backpacks with built-in Wi-Fi connectivity.
- **Wearable Tech Accessories:** Companies can capitalize on the growing demand for wearable tech accessories by designing products like Wi-Fi backpacks that provide convenience and connectivity in one.
- **Social Media Integration:** The integration of Wi-Fi connectivity in backpacks allows consumers to easily document and share their daily experiences on social media platforms, opening up opportunities for social media-focused marketing strategies.

### Where This Applies

- **Fashion and Accessories:** The fashion and accessories industry can leverage the trend of wearable tech by creating stylish Wi-Fi backpacks that cater to tech-savvy consumers.
- **Travel and Tourism:** The travel and tourism industry can benefit from internet-connected backpacks by offering them as convenient rental options for tourists who want to stay connected while exploring new destinations.
- **Consumer Electronics:** Companies in the consumer electronics industry can explore partnerships with backpack manufacturers to integrate their Wi-Fi connectivity technology into the design of backpacks, providing consumers with a seamless connectivity experience.

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