# Internet Connection Film Campaigns CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P By Gil Cohen | Published 2013-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wifi-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/cj-entertainment-wi-fi-poster/) & [cjent.co.kr](http://www.cjent.co.kr/eng/) Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that. Using a [giant billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) as part of a movie campaign is fairly commonplace, but these giant Wi-Fi billboards generate tons of buzz for the film. As people pass by, the Wi-Fi signal connects to their phones and with a click of a button, gives them free Internet access to clips and trailers for the movie. This innovative marketing method grabbed the attention of the media as well as the people who tend to [focus more on their smartphones](https://www.trendhunter.com/trends/heinekens-latest-campaign) than the ads around them. Reaching out to audiences through a new interactive way is what made this Wi-Fi ad campaign successful. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboard Advertisements:** Using billboards with interactive elements, such as connecting to a user's phone, can generate buzz and engagement with advertisements. - **Mobile-friendly Ad Campaigns:** Creating campaigns that specifically target mobile devices allows for greater reach and engagement with the smartphone audience. - **Innovative Film Marketing:** Innovative and creative marketing methods, such as using Wi-Fi billboards, can help draw attention to films and generate interest. ### Sectors Adopting This - **Advertising:** The advertising industry can benefit from incorporating innovative and interactive elements in campaigns to generate buzz and engagement with their target audience. - **Film:** The film industry can use creative marketing techniques, such as Wi-Fi billboards, to draw attention to their movies and generate interest among potential viewers. - **Technology:** Advancements in technology, such as smartphone connectivity, can be utilized in advertising campaigns to create more interactive and engaging experiences for users. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)