# Oktoberfest-Themed Burgers The Burger King Germany Wiesn King Sandwich is Celebratory By Michael Hemsworth | Published 2020-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wiesn-king References: [brandeating](https://www.brandeating.com/2020/10/burger-king-serves-up-new-oktoberest-burger-topped-with-oktoberfest-cheese-spread-in-germany.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [burgerking.de](https://www.burgerking.de) The [Burger King Germany](https://www.trendhunter.com/trends/macaroni-cheese-lover-sandwiches) Wiesn King sandwich has been announced by the [QSR](https://www.trendhunter.com/trends/franken-whopper) brand as a new celebratory burger for consumers who are looking for an alternative way to mark Oktoberfest this year. The sandwich features a beef patty that has been topped with a Bavarian-style cheese spread along with onions, mustard and pickles all on a sesame seed bun. This creates a satisfying burger that's authentic in formula thanks to its biergarten-inspired recipe. The Burger King Germany Wiesn King sandwich is one of several themed food products being created this year in response to the COVID-19 pandemic to help consumers celebrate at home or in an alternative manner. The burger comes in response to the cancelation of Oktoberfest in Germany to offer patrons a new way to celebrate. Image Credit: Burger King Germany ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Themed Food Products:** Creating themed food products in response to events or celebrations being canceled can provide alternative ways for consumers to celebrate at home or in an alternative manner. - **Biergarten-inspired Recipes:** Developing recipes inspired by traditional biergarten cuisine can offer consumers an authentic and enjoyable dining experience. - **Celebratory Burgers:** Introducing celebratory burgers with unique ingredients and flavors can attract consumers looking for special and enjoyable dining experiences. ### Who This Affects Most - **Quick-service Restaurants:** Quick-service restaurants can capitalize on the trend of themed food products by creating unique and celebratory menu items. - **Food and Beverage:** The food and beverage industry can explore the opportunity of developing biergarten-inspired recipes to cater to consumers' desire for authentic and diverse dining experiences. - **Event Planning:** Event planning companies can adapt to the cancelation of events by offering alternative celebration ideas, such as themed food products, to their clients. ## Related on Trend Hunter - [Celebratory Oktoberfest Burgers](https://www.trendhunter.com/trends/oktoberfest-burger.md) - [German Bratwurst Patty Burgers](https://www.trendhunter.com/trends/bratwurst-burger.md) - [Sausage-Topped QSR Burgers](https://www.trendhunter.com/trends/spiral-german-sausage-burger.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Oktoberfest-Inspired Restaurant Menus](https://www.trendhunter.com/trends/dog-haus-oktoberfest.md) - [Cheesy Oktoberfest Sausages](https://www.trendhunter.com/trends/oktoberwrst-sausage.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Breaded Macaroni Patty Sandwiches](https://www.trendhunter.com/trends/macaroni-cheese-lover-sandwiches.md)