# Effective Eatery Re-Brandings The Wienerwald Restaurant Gets a Bold New Look By Jordan M | Published 2011-01-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wienerwald References: [yatzer](http://www.yatzer.com/Wienerwald-Rebrand-by-Ippolito-Fleitz-Group) & [ifgroup.org](http://www.ifgroup.org/ifpage/index.cfm?fuseaction=home.start) The German restaurant Wienerwald wanted a bold new look to take the franchise into the 21st century and this collection of photos showcases the highly successful results of the [Ippolito Fleitz Group's](https://www.trendhunter.com/trends/spring-feast) design. The re-branding resulted in a [colorful, but not suffocating aesthetic](https://www.trendhunter.com/trends/fruit-bliss) that has a natural and fluid demeanor. Also, because Wienerwald has locations in over 18 countries, its minimalistic aesthetic will be easily at home in a variety of cultures and environments. Bold, direct, simple and profound, the Wienerwald re-branding hits all of the essential sign posts of an effective shift in product image. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalistic Aesthetics:** Opportunity for businesses to adopt minimalistic aesthetics for their brand re-branding, creating a bold and impactful image. - **Cross-cultural Adaptation:** Opportunity to design brand identities that can easily adapt to various cultures and environments, enabling global expansion. - **Fluid and Natural Designs:** Businesses can explore fluid and natural design elements to create a fresh and modern look that resonates with consumers. ### Who This Affects Most - **Restaurant:** Opportunity for restaurants to re-brand their establishments and attract new customers with bold and visually appealing designs. - **Graphic Design:** Opportunity for graphic design agencies to offer re-branding services, helping businesses create impactful visual identities. - **Franchise Management:** Opportunity for franchise management companies to assist global franchises in adapting their brand identity to different cultures and locations. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md)