# Branded Vehicle Rental Promotions The Oscar Mayer Wienermobile is Available for Rental on Airbnb By Michael Hemsworth | Published 2019-07-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wienermobile References: [chewboom](https://www.chewboom.com/2019/07/17/oscar-mayer-wienermobile-available-to-book-on-airbnb/) & [airbnb](https://www.airbnb.com/rooms/36769796) The Oscar Mayer Wienermobile is an iconic vehicle that's instantly recognizable thanks to its hotdog-inspired shape and marketing campaign, but it's now making a new name for itself by being offered for rental through [Airbnb](https://www.trendhunter.com/trends/airbnb-3). Oscar Mayer has announced in honor of [National Hot Dog Day](https://www.trendhunter.com/trends/national-hot-dog-month) that lucky fans of the vehicle can book an [exclusive overnight stay through Airbnb](https://www.trendhunter.com/trends/airbnb-smurf-experience) at a cost of $178 per night. The promotion will offer guests the ability to stay in the vehicle during Lollapalooza in Chicago from August 1 to August 4, 2019 which will be decked out in classic form with Oscar Mayer-themed decor. The Oscar Mayer Wienermobile Airbnb promotion can be entered by putting in a reservation through the rental site starting on Wednesday, July 24 for a one-night stay. Image Credit: Oscar Mayer ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Branded Vehicle Experiences:** There is a trend of brands offering unique vehicle experiences as a marketing strategy, such as the Oscar Mayer Wienermobile Airbnb promotion. - **Collaborative Brand Partnerships:** Collaborative partnerships between brands and online rental platforms like Airbnb are becoming popular, as seen with the Oscar Mayer Wienermobile promotion. - **Marketing Through Exclusivity:** Brands are leveraging exclusive experiences, like staying in iconic vehicles such as the Oscar Mayer Wienermobile, to create buzz and engage with consumers. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore opportunities to collaborate with brands and rental platforms to offer unique vehicle experiences as a form of marketing. - **Hospitality:** The hospitality industry can tap into the trend of branded vehicle experiences by partnering with brands to offer exclusive stays in iconic vehicles. - **Food and Beverage:** The food and beverage industry can consider creative partnerships, like the Oscar Mayer Wienermobile Airbnb promotion, to promote their products and engage with consumers. ## Related on Trend Hunter - [Weenie Mobile Driver Applications](https://www.trendhunter.com/trends/oscar-mayers-wienermobile-driver.md) - [Hot Dog-Themed Mascot Cars](https://www.trendhunter.com/trends/frankmobile.md) - [Mobile Weenie Wedding Chapels](https://www.trendhunter.com/trends/mobile-wedding-chapel.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Holiday Film Home Experiences](https://www.trendhunter.com/trends/home-alone-house-experience.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md) - [Branded Hot Dog-Inspired Straws](https://www.trendhunter.com/trends/hot-dog-straw.md) - [Cheese-Stuffed Wieners](https://www.trendhunter.com/trends/oscar-mayer-stuffed-dogs.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)