# Gaming Faces Wieden & Kennedy Tokyo Show 50 Faces of PS3 Players By Rachel | Published 2009-08-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wieden-kennedy-tokyo-ps3 References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2009/08/21/the-playface/) When Wieden & Kennedy Tokyo were asked to create a commercial to celebrate the redesigned [PS3](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary) they realized they should capture the many awkward but excellent faces people make while playing with the video games. The PS3 ‘Playface’ commercial by Wieden & Kennedy Tokyo filmed 50 people playing the PS3 and captured their odd [facial reactions](https://www.trendhunter.com/trends/crazyface). Checking out the many faces of [PS3 gaming](https://www.trendhunter.com/trends/playstation-5-30th-anniversary-limited-edition), it makes you wonder what you look like when you play video games. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 2% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Gaming Facial Recognition:** Companies can develop facial recognition software to provide personalized gaming experiences to players according to their facial expressions - **Emotion-based Marketing:** Marketing campaigns can use facial expressions captured during gaming sessions to connect with the emotions of the target audience - **Virtual Reality in Gaming:** Virtual reality games can enhance the immersive experience of gaming, making facial recognition and emotion-based marketing even more impactful ### Industries Being Reshaped - **Gaming:** Video game developers can use gaming facial recognition and emotion-based marketing to create more immersive and personalized gaming experiences - **Marketing:** Marketing agencies can leverage game facial recognition technology to develop more captivating marketing campaigns - **Technology:** Facial recognition software companies can expand into gaming and marketing industries to provide their technology for emotion-based marketing and gaming facial recognition ## Related on Trend Hunter - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Facial Movement Game Controllers](https://www.trendhunter.com/trends/gameface.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Archival Game-Honoring Books](https://www.trendhunter.com/trends/30th-anniversary-book.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Heritage-Inspired Game Consoles](https://www.trendhunter.com/trends/playstation-30th-anniversary-collection.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Console-Collectible Toy Figurines](https://www.trendhunter.com/trends/playstation-x-berbrick.md)