# Halloween Champagne Tastings Veuve Clicquot Introduces a 'Widow Series' for Halloween By Laura McQuarrie | Published 2015-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/widow-series References: [eventmagazine](http://www.eventmagazine.co.uk/veuve-clicquot-gets-spooky-immersive-halloween-exhibition/brands/article/1369361) & [veuveclicquotwidowseries](http://www.veuveclicquotwidowseries.co.uk/) As well as [Veuve Clicquot's](https://www.trendhunter.com/trends/veuve-clicquot-unveils) new 'Widow Series' being perfectly fit for a launch around Halloween, the [immersive exhibition](https://www.trendhunter.com/trends/fairmont-hotel-vancouver) is also set to highlight Madame Clicquot, the widow who brought her husband's business to fruition. The exhibit will be held at The College and will involve a series of spooky rooms for guests to explore. Upon arriving, guests will be greeted by undertakers and have the chance to watch [fashion horror films](https://www.trendhunter.com/trends/twist-the-script-campaign), live taxidermy sessions and installations that explore how women have found empowerment through practicing witchcraft. The space will also feature a bar, where attendees will be able to purchase glasses or entire bottles of champagne, as well as indulge in a light tasting with food pairings. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Immersive Exhibitions:** Opportunity to create immersive and interactive experiences for consumers, combining entertainment, storytelling, and brand promotion. - **Empowerment Through Witchcraft:** Opportunity to tap into the growing trend of promoting female empowerment through witchcraft and mystical practices, targeting consumers seeking alternative forms of self-expression. - **Champagne Tasting Experiences:** Opportunity to develop unique and engaging champagne tasting experiences that go beyond traditional wine tastings, attracting consumers looking for memorable and interactive events. ### Who This Affects Most - **Hospitality and Tourism:** Opportunity for hotels, resorts, and tourist attractions to create immersive exhibitions and experiences that enhance guest satisfaction and attract a wider audience. - **Entertainment and Events:** Opportunity for event organizers and entertainment companies to incorporate witchcraft and mystical elements into their offerings, catering to the growing interest in alternative forms of entertainment. - **Food and Beverage:** Opportunity for restaurants, bars, and beverage companies to develop unique champagne tasting experiences that offer a new level of engagement and product differentiation, appealing to consumers seeking memorable dining experiences. ## Related on Trend Hunter - [Halloween Wine Tastings](https://www.trendhunter.com/trends/wine-and-candy-pairings.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Horrifying Paranormal Vodkas](https://www.trendhunter.com/trends/paranormal-reserve.md) - [Candy-Paired Wine Tastings](https://www.trendhunter.com/trends/candy-and-wine.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)