# Nostalgic Beer Branding Widmer Brothers Takes on an Aged Painter Look By Jamie Danielle Munro | Published 2014-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/widmer-brothers References: [lovelypackage](http://lovelypackage.com/widmer-brothers/) & [willettcreative](http://willettcreative.com/) The [Widmer Brothers](https://www.trendhunter.com/trends/beer-brothers) is a beer brand with a [new design](https://www.trendhunter.com/trends/edinburgh-gin-redesign) by Ben Willett and [Factory North](https://www.trendhunter.com/trends/barrow-street-loft). The creatives behind this rebranding took inspiration from two separate sources: for one it was the memories of Oktoberfest, and the other was the look of painters back in the 50s and 60s. Factory North stated that they were moved by the lettering done by an old painters' sign, so decided to use this moving forward when coming up with ways to reinvent the brand. The designers even used a picture of the brothers' dad to produce an illustrated version of this and put it on the side of the bottle. As such, everything about these two designs is a throwback to past times, producing a hit of nostalgia upon purchasing. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Branding:** Opportunity to leverage nostalgia and create a connection with consumers by incorporating retro design elements. - **Personalized Packaging:** Opportunity to use personalized illustrations or photographs to create a unique and memorable brand experience. - **Storytelling Design:** Opportunity to use design elements to tell a brand's story and evoke emotions in consumers. ### Where This Applies - **Craft Beer:** Craft beer industry can capitalize on nostalgic branding to stand out in a competitive market and create a sense of authenticity. - **Beverage Packaging:** Beverage packaging industry can offer personalized packaging solutions to help brands create a stronger connection with consumers. - **Graphic Design:** Graphic design industry can incorporate storytelling elements into branding designs to engage consumers on a deeper level. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)