# Regenerative Oat Milk Expansions Wide Open Agriculture’s Oat Milk Enters the Singapore Market By Grace Mahas | Published 2021-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wide-open-agriculture References: [smallcaps.au](https://smallcaps.com.au/wide-open-agriculture-carbon-neutral-oat-milk-enters-singapore-market/) & [wideopenagriculture.au](https://www.wideopenagriculture.com.au/) Wide Open Agriculture, the Australian regenerative food and farming business, recently announced it will expand its distribution of 'OatUP' to the South East Asia market. Wide Open Agriculture secured an exclusive distribution agreement with Singapore-based GrowHub International to distribute its [oat milk products](https://www.trendhunter.com/trends/kall-oat-milk) from its Dirty [Clean Food](https://www.trendhunter.com/trends/clean-juice-1) brand in the region. The new strategic partnership will help the brand to gain a "strategic foothold" in the region. “The company believes that OatUP’s taste, West Australian [regenerative oats](https://www.trendhunter.com/trends/regenerative-organic-certified) and carbon neutral certification are set to become a major point of difference for shoppers across South East Asia,” Wide Open Agriculture stated. “It also demonstrates that the product is deeply aligned with shifting consumer preferences towards ethical food and beverage products.” Image Credit: Wide Open Agriculture ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Regenerative Food Market:** There is an opportunity for food businesses to integrate regenerative principles in their production and distribution to meet demand for ethical food and beverage products. - **Plant-based Milk Products:** The growth of the global plant-based milk market presents a potential opportunity for businesses developing oat milk and other plant-based milk products. - **International Distribution Partnerships:** Businesses can partner with international distributors, such as GrowHub International, to expand their market reach and increase brand awareness in new regions. ### Who This Affects Most - **Food and Beverage Production:** There is an opportunity for food businesses to integrate regenerative principles in their production and distribution to meet demand for ethical food and beverage products. - **Plant-based Milk Production:** The growth of the global plant-based milk market presents a potential opportunity for businesses developing oat milk and other plant-based milk products. - **International Distribution:** Businesses can partner with international distributors, such as GrowHub International, to expand their market reach and increase brand awareness in new regions. ## Related on Trend Hunter - [Malty Oat Milks](https://www.trendhunter.com/trends/oatside.md) - [Oat Milk Manufacturer Expansions](https://www.trendhunter.com/trends/oat-milk-manufacturer.md) - [Plant-Based Retailer Expansions](https://www.trendhunter.com/trends/oddlygood-1.md) - [Wholesale Oat Beverage Expansions](https://www.trendhunter.com/trends/costco-canada-locations.md) - [Australian Oat Alt Milks](https://www.trendhunter.com/trends/country-delight-oat-beverage.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Oat Milk Retail Expansions](https://www.trendhunter.com/trends/minor-figures-oat-mlks.md) - [Fermentation-Based Plant Milks](https://www.trendhunter.com/trends/mighty-mlk.md) - [Oat-Based Milk Alternatives](https://www.trendhunter.com/trends/ag-barr.md)