# Collaborative Springtime Paint Colors Wickes Subtle Sage Paint Was Created with Kimberley Walsh By Michael Hemsworth | Published 2024-05-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wickes-subtle-sage-paint References: [retailtimes](https://retailtimes.co.uk/wickes-announces-may-paint-event-as-it-launches-new-paint-colour-with-kimberley-walsh/) & [wickes](https://www.wickes.co.uk)  The [Wickes](https://www.trendhunter.com/trends/wickes-paint-to-order-kitchens) Subtle Sage paint is a new shade being added to the UK retailer's range of color options that's perfect for consumers to use in their [springtime projects around the house](https://www.trendhunter.com/trends/beautiful-by-drew-barrymore-products) this season. The paint color was created in collaboration with singer, presenter and avid DIYer Kimberley Walsh, and is a light shade that draws inspiration from the natural greenery of the forest. A soft green undertone is at the core to help prioritize a restful, relaxing space no matter what area of the home it's used in. The Wickes Subtle Sage paint can be purchased in a [variety of different paint product options](https://www.trendhunter.com/trends/ronseal-one-coat-shed-fence-protector) with many on sale from May 2 to 29, 2024 to help consumers save on their home projects. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 47% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Collaborative Paint Colors:** Innovative partnerships in creating paint shades tailored for specific consumer needs. - **Springtime DIY Projects:** Seasonal inspiration driving home improvement initiatives with fresh color palettes. - **Sales Promotion Strategies:** Discount offerings to incentivize consumer engagement in home renovation activities. ### Industries Being Reshaped - **Home Improvement Retail:** Opportunities for retailers to collaborate with influencers in developing exclusive paint lines. - **Paint Manufacturing:** Demand for eco-friendly shades inspired by nature for customized paint options. - **Marketing and Sales:** Innovative promotions and discounts to drive consumer interest and boost sales in the home improvement sector. ## Related on Trend Hunter - [Color-Driven Kitchen Renovation Services](https://www.trendhunter.com/trends/wickes-paint-to-order-kitchens.md) - [Collaborative Limewash Paints](https://www.trendhunter.com/trends/sarah-sherman-samuel-for-color-atelier.md) - [Nature-Inspired Paint Ranges](https://www.trendhunter.com/trends/hgtv-home-by-sherwinwilliams.md) - [Stylish Smoky Jade Hues](https://www.trendhunter.com/trends/hidden-gem.md) - [Tranquil Paint Colors](https://www.trendhunter.com/trends/tranquil-paint-colors.md) - [Sage Organic Cotton Bedding](https://www.trendhunter.com/trends/sage-organic-cotton-bedding.md) - [Revitalized Paint Shades](https://www.trendhunter.com/trends/dulux-1.md) - [Expertly Curated Color Palettes](https://www.trendhunter.com/trends/2025-color-collection.md) - [Color Appreciation Campaigns](https://www.trendhunter.com/trends/radiant-lilac.md)