# Health-Centric eCommerce Snacks Amazon's 'Wickedly Prime' is a Health-Focused Food Line By Laura McQuarrie | Published 2017-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wickedly-prime References: [cookinglight](http://www.cookinglight.com/news/amazon-wickedly-prime-snacks-nutrition-review) & [amazon](https://www.amazon.com/Wickedly-Prime/b?node=13854994011&tag=trenhunt0f-20) Over the past few months, [Amazon](https://www.trendhunter.com/trends/amazon-saver) has introduced a number of private-label brands, making it easy for consumers to order everything from furniture to athleticwear online—and now, Wickedly Prime is being launched as aa [health-focused snack label](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks). Amazon Prime members can now easily order a variety of foods, including everything from [roasted nuts and tortilla chips](https://www.trendhunter.com/trends/salty-snack-products) to soups and tea. While the Wickedly Prime Organic Sweet Potato Tortilla Chips are enriched with flax and chia seeds, the brand's bagged and loose leaf teas offer a convenient way for consumers to get a boost from natural caffeine sources. As well as being able to take advantage of fast and free two-day shipping with Prime delivery services, Amazon Prime members will also enjoy plenty of cost savings, as the products are competitively priced. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Health-centric Ecommerce:** Opportunity for businesses to create health-focused food brands for online retail. - **Private-label Brands:** Opportunity for retailers to develop their own brands and compete with established ones. - **Convenient Food Options:** Opportunity for food companies to create easy and healthy snacking options for consumers. ### Industries Being Reshaped - **Ecommerce:** Opportunity for online retailers to expand their product offerings and attract health-conscious consumers. - **Food and Beverage:** Opportunity for food and beverage companies to tap into the growing demand for healthier snack options. - **Retail:** Opportunity for retailers to differentiate themselves by offering unique and health-focused private-label brands. ## Related on Trend Hunter - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-saver.md) - [Health-Focused Snack Assortments](https://www.trendhunter.com/trends/best-choice-produce-snack-program.md) - [Free-From Private Label Snacks](https://www.trendhunter.com/trends/cvs-well-market-snacks.md) - [Good-for-You Snack Lines](https://www.trendhunter.com/trends/goodforyou-snack-line.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Consumer-Driven Retailer Snacks](https://www.trendhunter.com/trends/private-label-snacks.md) - [Health-Focused Wholesaler Ranges](https://www.trendhunter.com/trends/world-of-sweets-healthier-range.md) - [Crave-Worthy Nutritious Food Brands](https://www.trendhunter.com/trends/well-market.md)