# Characterized Filmic Drinkware Starbucks Debuts Wicked-Inspired Drinkware By Debra John | Published 2024-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wickedinspired-drinkware References: [starbucks](https://www.starbucks.ca/1) & [instagram](https://www.instagram.com/p/DBYyJnrRysA/) Wicked-Inspired Drinkware is being introduced as part of [Starbucks'](https://www.trendhunter.com/trends/halloween-qsr-drinkware) collaboration with [Universal Pictures](https://www.trendhunter.com/trends/theatrical-drinks) to celebrate the holiday release of the cinematic event Wicked. Specifically, this new collection features drinkware inspired by the Emerald City and its iconic characters. Beginning November 7, "participating stores in the United States, Canada, and select international markets will offer a variety of cold cups, tumblers, keychains, and additional items." This limited-edition collection includes vibrant shades of "pink, bold green, and glistening gold, and will be available while supplies last." Notably, the drinkware is organized into two distinct categories, '[Glinda's](https://www.trendhunter.com/trends/starbucks-x-wicked) Collection' and 'Elphaba's Collection.' Within Glinda's Collection, consumers will find three items, the 'Prism Cold Cup with Wand Straw Topper,' the 'Pink Glitter Cold Cup,' and the 'Pearl Tumbler with a “G” Charm.' In contrast, the Elphaba Collection features the 'Pleated Glow-in-the-Dark Cold Cup with Broom Straw Topper,' the 'Defy Gravity Glow-in-the-Dark Cold Cup,' and the 'Gemstone Cold Cup with Emerald City Straw Topper.' Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 97% | Activity: 95% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop-culture-driven Product Lines:** Collaborations between major brands and film franchises, like Starbucks and Wicked, are crafting unique merchandise that generates buzz and deepens consumer engagement. - **Limited-edition Merchandise Craze:** Exclusive, time-sensitive products, such as Starbucks' limited-edition drinkware, tap into consumer FOMO (Fear of Missing Out) to drive immediate sales and brand loyalty. - **Character-themed Collections:** Creating product lines around beloved characters, exemplified by Glinda's and Elphaba's collections, caters to fans' emotional connections and encourages themed collecting. ### Sectors Adopting This - **Beverage Accessories Market:** Specialty drinkware inspired by cultural moments can elevate brand positioning and attract a specific consumer segment interested in collectible and thematic items. - **Entertainment Merchandising:** Companies are leveraging blockbuster movies and popular stories to create lucrative, co-branded merchandise that makes a substantial impact in the retail market. - **Retail Collaboration Ventures:** Partnerships between well-known retail brands and entertainment giants are innovating the way merchandise is designed and marketed to diverse international audiences. ## Related on Trend Hunter - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Theare-Inspired Water Bottles](https://www.trendhunter.com/trends/wicked-x-owala.md) - [Anniversary-Honoring Vintage Drinkware](https://www.trendhunter.com/trends/starbucks-and-disney.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md)