# Witchy Personal Care Capsules Lush Releases a Line of Products Inspired by the 'Wicked' Movie By Kanesa D | Published 2024-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wicked References: [theartsshelf](https://theartsshelf.com/2024/10/30/wicked-x-lush-lush-launches-new-collection-to-celebrate-the-release-of-universal-pictures-wicked/) & [lush](https://www.lush.com/ca/en_ca)  Personal care brand Lush is celebrating the launch of [Universal Pictures'](https://www.trendhunter.com/trends/kiss-x-wicked-for-good) 'Wicked' with a new themed collection. Comprising bath bombs, soaps, gift trunks, and bubble wands, the line draws inspiration from the iconic franchise to provide fans with the ultimate relaxation experience. Adopting a color palette of pink and green to mimic the iconic witches from the series, this line serves as Lush's most expansive, featuring products that evoke a sense of whimsy. Collection highlights include [Elphaba's](https://www.trendhunter.com/trends/wicked-x-lush) Broomstick Bubble Wand, Green Shower Elixir Shower Gel, and [Glinda's](https://www.trendhunter.com/trends/wicked-collection) Tiara Soap. The new Lush x Wicked collection will launch on November 1 through the Lush App, online at Lush UK on November 4, and in stores on November 11. Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 55% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Franchise-themed Personal Care:** Brands are increasingly leveraging popular franchises to create themed personal care products that captivate fans with unique and immersive experiences. - **Whimsical Bath Products:** Employing playful and enchanting designs, bath product lines are capturing consumer interest by merging relaxation with imaginative elements. - **Limited-edition Collaborations:** Collaborations between entertainment franchises and personal care brands are generating buzz with limited-edition releases that appeal to niche markets. ### Industries Being Reshaped - **Personal Care:** The personal care industry is expanding through creative collaborations and themed product lines that resonate with pop culture enthusiasts. - **Entertainment Merchandising:** Entertainment merchandising is evolving as franchise-themed personal care products offer new revenue streams and brand visibility. - **Retail:** Retailers are capitalizing on the popularity of limited-edition collections, driving foot traffic and online sales through exclusive releases tied to popular franchises. ## Related on Trend Hunter - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Wondrously Witchy Haircare](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair.md) - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Frightful Bodycare Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-x-lush.md)