# Movie-Musical Skincare Collabs The Wicked x Beekman 1802 Collection Celebrates Duality By Laura McQuarrie | Published 2024-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wicked-x-beekman-1802 References: [newbeauty](https://www.newbeauty.com/wicked-beekman-1802-collab/) & [beekman1802](https://beekman1802.com/collections/wicked)  Fans have about another month to wait before the [Wicked](https://www.trendhunter.com/trends/wicked-x-lush) movie will be released in theaters and until then, they're snapping up official, limited-edition collaborations like the Wicked x Beekman 1802 collection. This drop shares skincare and body care inspired by Glinda and Elphaba, and features goat milk, Beekman 1802’s hero ingredient. The Wicked-themed collection is half green and half pink, representing the unique personalities of the green-skinned Wicked Witch of the West and Good Witch. These colors come together in the Pink Goes Good with Green Moisture Mist for Body, a bi-phase spray-on moisturizer for softening and hydrating skin. Also featured in the collection are bar soaps, blemish patches, mud masks, whipped body creams and giftable sets. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 70% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Crossover-themed Skincare:** This trend involves collaborations between entertainment franchises and beauty brands, merging skincare with popular culture themes. - **Limited-edition Beauty Products:** Releasing exclusive, themed skincare lines tied to popular media events drives consumer urgency and exclusivity. - **Bi-phase Skincare Solutions:** Skincare products featuring dual-phase formulas allow for both ingredient diversity and customizable skincare experiences. ### Where This Applies - **Entertainment:** The entertainment industry is increasingly becoming a platform for novel marketing collaborations that connect with fans in innovative ways. - **Beauty and Personal Care:** Beauty brands are leveraging partnerships with media franchises to tap into new customer bases and create buzz. - **Retail:** Retailers benefit from stocking limited-edition, crossover products which can drive both online and in-store traffic. ## Related on Trend Hunter - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Theatrical Cleansing Balms](https://www.trendhunter.com/trends/farmacy-x-wicked.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Movie-Musical Luggage Collabs](https://www.trendhunter.com/trends/beis-x-wicked.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Expansive Cinematic Clothing Ranges](https://www.trendhunter.com/trends/primark-x-wicked.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md)