# Legume-Based Frozen Desserts Wicked Kitchen's Plant-Based Ice Cream Boasts a Rich Mouthfeel By Laura McQuarrie | Published 2022-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream References: [prnewswire](https://www.prnewswire.com/news-releases/mouthfeel-its-a-thing-wicked-kitchen-unveils-first-to-market-innovative-plant-based-ice-creams-301528986.html) & [WickedKitchen](http://www.WickedKitchen.com/)  [Plant-based ice cream](https://www.trendhunter.com/trends/pols-ice-cream) by [Wicked Kitchen](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream) is made with an innovative lupini bean base that delivers exceptional taste, texture, and dynamic flavors. The pint-sized frozen desserts can be found in classic flavors like Vanilla, Chocolate, Mint Chocolate Chip, and Cookie Dough, all of which boast a rich mouthfeel that promises to revolutionize the non-dairy category and the ice cream category as a whole. "The ultimate ice cream experience is luscious creaminess, rich mouthfeel, zero aftertaste, and bold flavor and the Wicked Kitchen plant-based ice creams and novelties are unlike anything else in the U.S. market," says Pete Speranza, CEO of Wicked Kitchen, "These products are game-changers and won't be considered an alternative – just great tasting premium ice creams." There are also [Chocolate & Almond Sticks](https://www.trendhunter.com/trends/oppo-refreshed), Berry White Sticks and Chocolate & Red Berry Cones from the brand that offer different ways to indulge. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lupini-based Frozen Desserts:** With the popularity of vegan and plant-based diets, creating frozen desserts with novel, protein-rich bases such as lupini beans can disrupt the ice cream category and appeal to health-conscious consumers. - **Non-dairy Premium Ice Cream:** As more consumers seek non-dairy alternatives, creating premium ice cream varieties that provide a rich mouthfeel and bold flavors, can disrupt the dairy-free category and cater to those with dairy intolerances or allergies. - **Novelty Frozen Treats:** Innovative plant-based frozen treats such as Chocolate & Almond Sticks, Berry White Sticks, and Chocolate & Red Berry Cones, offer new ways for consumers to indulge that can disrupt the frozen novelty category and cater to those who seek healthier options. ### Industries Being Reshaped - **Vegan & Plant-based Foods:** Developing more food options for plant-based and vegan consumers such as non-dairy ice creams and frozen desserts made with protein-rich bases like lupini beans promotes healthy and sustainable eating and can disrupt the plant-based foods industry. - **Frozen Desserts:** Manufacturing novel frozen desserts with innovative ingredients, flavors and textures can disrupt the dessert industry especially as the popularity of vegan diets grows among consumers. - **Health & Wellness:** Promoting and offering healthier dessert options such as non-dairy ice creams made with protein-rich novel ingredients may disrupt the notion that one must compromise between indulgence and health, and revolutionize the health and wellness industry with better-for-consumer food options. ## Related on Trend Hunter - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [Bean-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plantbased-frozen-desserts.md) - [Dairy-Inspired Gelatos](https://www.trendhunter.com/trends/mwah.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md) - [Hemp-Based Ice Creams](https://www.trendhunter.com/trends/hemp-based-ice-cream.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md) - [Italian-Style Plant-Based Gelato](https://www.trendhunter.com/trends/italian-plant-based-gelato.md) - [Flavorful Almond-Based Frozen Treats](https://www.trendhunter.com/trends/dairyfree-frozen-dessert-pints.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md)