# Movie-Themed Beverage Flavors DRIPS by Pepsi Unveils Exclusive Wicked: For Good-Inspired Flavors By Debra John | Published 2025-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wicked-for-goodinspired-flavors References: [regmovies](https://www.regmovies.com/food-and-drink/drips2) The Wicked: For Good-inspired flavors from DRIPS by [Pepsi](https://www.trendhunter.com/trends/drips-by-pepsi-lineup) transport audiences into the enchanting world of Oz, launching exclusively at Regal Theatres nationwide beginning Wednesday, November 12. Created in celebration of the [upcoming film release](https://www.trendhunter.com/trends/absolut-x-wicked) on Friday, November 21, these limited-edition beverages blend cinematic storytelling with sensory indulgence, transforming a concession stand classic into a whimsical experience. Each drink reflects the duality at the heart of Wicked—light and mischief, sweetness and daring. The 'Tropicana® Lemonade Good Witch Swirl' combines Tropicana® Lemonade and watermelon over dark cherry boba, finished with edible glitter that evokes Glinda’s luminous charm. The 'Mountain Dew® Emerald Mischief' fuses Mountain Dew® with a Granny Smith apple twist over sour apple boba, topped with sour watermelon candies for a bold, Elphaba-inspired edge. With vibrant textures, layered flavors, and theatrical flair, these DRIPS by Pepsi creations offer an immersive, collectible beverage experience—inviting fans to toast to the Wicked universe, one glittering sip at a time. Image Credit: DRIPS by Pepsi ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 92% | Activity: 96% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Movie-Inspired Chocolate Bars](https://www.trendhunter.com/trends/compartes-x-wicked-for-good.md) - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Whimsical Movie-Themed Cookies](https://www.trendhunter.com/trends/keebler-wicked.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Movie-Musical Vodka Collections](https://www.trendhunter.com/trends/absolutly-wicked-good-cocktail-collection.md) - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Lemonade-Forward Popcorn Collaborations](https://www.trendhunter.com/trends/butterkist-1.md) - [Movie Night Beverages](https://www.trendhunter.com/trends/regal-theatres.md)