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# Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist

By Robyn Currie | Published 2010-03-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/wicked-energy-drink
References: [notcot.org](http://www.notcot.org/post/29013/) & [designyearbook.blogspot](http://designyearbook.blogspot.com/2010/03/wicked-energy-drink-by-kian-forreal.html)

The [tattoo craze](https://www.trendhunter.com/trends/las-vegas-giveaway) keeps on inking everything in sight. As if having one on your body wasn't enough, you can now get t-shirts, hats, and even cologne that boasts a tattoo-styled exterior. Add Wicked Energy Drink to that list too.

Famed Sydney-based [tattoo artist](https://www.trendhunter.com/trends/punk-bunny-coffee) Kian Forreal has loaned his trademark creative style, street cred and general badassedness to Wicked Energy Drink. The result is a package that catches the eye to make you want to buy.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 24% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Tattoo-themed Products:** The trend of incorporating tattoos into non-body-related products creates an opportunity for unique branding and attention-grabbing designs.
- **Artist Collaborations:** Collaborating with well-known artists provides an opportunity for brands to tap into new markets and target specific demographics.
- **Creative Packaging:** Innovative and visually appealing packaging can increase brand recognition and consumer engagement.

### Industries Being Reshaped

- **Energy Drinks:** The energy drink industry can leverage the trend of incorporating tattoos and creative packaging to differentiate their product in a crowded market.
- **Apparel:** Clothing brands can tap into the popularity of tattoo-themed designs and collaborate with artists to create new and unique products.
- **Fragrance:** Fragrance companies can potentially incorporate tattoo-inspired designs into their packaging and appeal to a younger demographic.

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