# Self-Moving Smart Dog Balls Cheerble's Wicked Ball Rolly Mimics Real Prey's Movements By Laura McQuarrie | Published 2025-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wicked-ball-rolly References: [finance.yahoo](https://finance.yahoo.com/news/cheerble-accelerates-pet-tech-innovation-160000780.html) & [cheerble](https://cheerble.com/en-ca/products/wicked-ball-rolly)  [Cheerble's](https://www.trendhunter.com/trends/wicked-ball-air) Wicked Ball Rolly is a new product that follows the success of the Wicked Air Ball, and offers an even more engaging play experience for dogs with a new spinning shape body and three interactive modes. Real user feedback and behavioral insights from over 1.6 million Cheerble customers informed the Wicked Ball Rolly, including a realistic barking sound effect that captures attention, sparks curiosity and stimulates a dog's [inherent instinct to hunt](https://www.trendhunter.com/trends/instinct-driven-pet-toys). The Wicked Ball Rolly is the smart pet technology innovator's fourth E-TPU product, and it includes a [built-in blended rope](https://www.trendhunter.com/trends/tug-e-nuff) for chasing, gripping, shaking and engaging high-energy pets for longer. Like other E-TPU-based toys from the brand, this one has a replaceable outer shell and rope so that toys can be repaired as needed. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 37% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Smart Pet Toys:** Smart pet toys, like Cheerble's Wicked Ball Rolly, incorporate advanced technology to offer pets an interactive play experience that mimics the movement and behavior of real prey. - **Interactive Play Experiences:** Interactive play experiences for pets are becoming increasingly sophisticated, using features like multiple engagement modes and sound effects to captivate and stimulate animals. - **Pet-centric Behavioral Insights:** Pet-centric behavioral insights are driving the design of innovative pet products that align with natural animal instincts, offering both physical and mental stimulation. ### Where This Applies - **Pet Products:** The pet products industry is evolving with technology-driven innovations that improve animal engagement and well-being. - **Consumer Electronics:** Consumer electronics are being integrated into pet toys, leading to smart solutions designed specifically for animals. - **Materials Engineering:** Materials engineering in pet toys is advancing, with innovative solutions like E-TPU offering durability and sustainability through replaceable components. ## Related on Trend Hunter - [Aesthetic-Driven Dog Toys](https://www.trendhunter.com/trends/karim-rashid-for-ubbi.md) - [Shelled Smart Dog Toys](https://www.trendhunter.com/trends/wicked-ball-air.md) - [Laser-Emitting Cat Collars](https://www.trendhunter.com/trends/cat-collar.md) - [Multi-Mode Smart Cat Toys](https://www.trendhunter.com/trends/cheerble-wicked-ball-m3.md) - [Curated Dog Toys](https://www.trendhunter.com/trends/curated-dog-toys.md) - [Pumpkin Spice-Themed Dog Toys](https://www.trendhunter.com/trends/bark-and-dunkin.md) - [Interactive Feline Board Games](https://www.trendhunter.com/trends/cheerble-board-game.md) - [Natural Rubber Dog Toys](https://www.trendhunter.com/trends/benebone-bounce.md) - [Smart App-Free Pet Toys](https://www.trendhunter.com/trends/cheerble-wicked-ball.md)