# Curated Candle Subscriptions These Monthly Wickbox Kits Will Appeal to Aromatherapy Fans By Jana Pijak | Published 2016-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wickbox References: [cratejoy](https://www.cratejoy.com/wick-box/) These Wickbox subscription boxes appeal to aromatherapy buffs and feature candles that are curated to fit one's scent preferences. After filling out a personalized scent profile online, subscribers will receive monthly care packages with varying candle sizes and accompanying accessories. These [scented candles](https://www.trendhunter.com/trends/caftari) are not only a gorgeous home decor accent but are naturally sourced, featuring [organic wax](https://www.trendhunter.com/trends/adlan-fragrances) and even environmentally friendly wicks. Wickbox is just one of the niche home scent subscriptions on the market today, with examples like The Incense Box -- a [monthly incense and essential oil kit](https://www.trendhunter.com/trends/california-incline) -- gaining popularity. Millennials' appreciation for niche subscription services makes examples like Wickbox all the more relevant for those looking to invest in purchases that truly reflect their personality. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Curated Candle Subscriptions:** Opportunity to tap into the growing market of curated candle subscriptions, catering to the increasing demand for personalized scents and home decor. - **Aromatherapy Products:** Innovative chance to develop and offer unique aromatherapy products, capitalizing on the popularity of scented candles and personalized scent preferences. - **Niche Subscription Services:** Disruptive potential in creating specialized subscription services, focusing on niche markets and catering to the preferences of specific consumer groups. ### Where This Applies - **Home Fragrance:** Potential for disruptive innovation in the home fragrance industry, by developing curated candle subscription services and incorporating organic and environmentally friendly materials. - **Personalized Lifestyle:** Opportunity to disrupt the personalized lifestyle industry by introducing innovative subscription services tailored to individual preferences, such as curated candle subscriptions based on personalized scent profiles. - **E-commerce:** Innovation opportunity within the e-commerce industry by creating unique curated subscription services, offering convenience and personalized products directly to consumers' homes. ## Related on Trend Hunter - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Luxurious Candle Bundles](https://www.trendhunter.com/trends/candle-bundle.md) - [Bakery-Inspired Candle Boxes](https://www.trendhunter.com/trends/candle-bakery.md) - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md) - [Holiday Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive-1.md) - [Member-Exclusive Candles](https://www.trendhunter.com/trends/commodity-candles.md) - [Therapist-Curated Self-Care Boxes](https://www.trendhunter.com/trends/mytherabox.md) - [Family-Centric Scent Subscriptions](https://www.trendhunter.com/trends/aroma360-family-plan.md) - [Perfume-Scented Candle Kits](https://www.trendhunter.com/trends/le-labo-discovery-candle-set.md)