# Witchy Sandwich Pop-Ups Nextbite is launching a ‘Wichcraft Popup in Denver By Katherine Pendrill | Published 2022-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wichcraft-popup References: [qsrmagazine](https://www.qsrmagazine.com/news/nextbite-unveils-wichcraft-popup-denver)  Leader in virtual restaurants, [Nextbite](https://www.trendhunter.com/trends/nextbite), recently announced the launch of a new ‘Wichcraft Popup in Denver, Colorado. The first ‘Wichcraft by Tom Colicchio pop-up will be available for pickup and delivery. The pop-up is the result of a collaboration between Nextbite and ‘Wichcraft, which is co-founded by celebrity chef Tom Coliccho. At the ‘Wichcraft Popup, customers will be able to order [signature sandwiches](https://www.trendhunter.com/trends/jimmy-johns-picklewich) such as the Chopped Chickpea & Roasted Red Peppers sandwich, the Grilled Chicken & Spicy Slaw sandwich, the Steak & Kale sandwich, and the Turkey & Avocado sandwich. Guests can also add fresh sides like Coleslaw or the Arugula & Parmesan Salad. As ‘Wichcraft co-founder Tom Colicchio sums it up, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver through our partnership with Nextbite, a leader in innovative and quality virtual restaurant concepts." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Virtual Restaurant Pop-ups:** Innovative virtual restaurant concepts like Nextbite's 'Wichcraft Popup present the opportunity to experiment with new menu offerings in a low-risk, high reward environment. - **Celebrity Chef Collaborations:** The success of collaborations like 'Wichcraft by Tom Colicchio demonstrates the potential for celebrity chef partnerships to attract new customers and add excitement to established brands. - **Gourmet Fast-casual:** By serving elevated yet accessible cuisine, fast-casual establishments like 'Wichcraft are disrupting traditional fast food and attracting consumers who value quality and convenience. ### Where This Applies - **Virtual Restaurants:** Nextbite's success in creating and promoting virtual restaurants presents opportunities for entrepreneurs in the food industry to experiment with new concepts without the overhead costs of a physical restaurant. - **Food Delivery:** The rise of virtual restaurants like 'Wichcraft highlights the potential for growth in the food delivery industry, particularly as consumers increasingly prioritize convenience and safety. - **Celebrity Chef Brands:** Celebrity chef brands like 'Wichcraft demonstrate the potential for established chefs to extend their reach and influence beyond traditional restaurant settings through strategic partnerships and innovative concepts. ## Related on Trend Hunter - [Customizable Sandwich Shop Menus](https://www.trendhunter.com/trends/bag-to-the-future-menu.md) - [Sports-Themed Virtual Restaurants](https://www.trendhunter.com/trends/smackadillas.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Wrestling-Themed Virtual Restaurants](https://www.trendhunter.com/trends/wwe-nextbite.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Keto-Friendly Sandwich Breaks](https://www.trendhunter.com/trends/cloudwich.md) - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md) - [Italian-American Food Mashups](https://www.trendhunter.com/trends/innovative-culinary-crossover.md) - [Ice Cream Sandwich Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-popup.md)