# Price-Sensitive Awareness Ads Duncan/Channon WHY PSA Shows Skyrocketed Food Prices for Hunger By Marissa Brassfield | Published 2009-10-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/why-psa References: [adgabber](http://www.adgabber.com/video/food-prices-skyrocket-in) & [whyhunger.org](http://www.whyhunger.org/) This Duncan/Channon WHY PSA for the [World Hunger Year charity](https://www.trendhunter.com/trends/holidays-without-hunger) in New York City raises awareness of the unfortunate statistic that for 36 million Americans, [food is simply too expensive](https://www.trendhunter.com/trends/what-ai-can-save). The WHY PSA takes the viewer through the supermarket, a vending machine and just outside a family restaurant. In each scene, the food displayed is outrageously expensive—we’re talking $53.49 per pound for chuck steak. The WHY PSA does an excellent job of portraying the disparity between most Americans and those who cannot afford to buy food. Check out more [awareness ads](https://www.trendhunter.com/trends/sandy-hook-promise) below. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Price-sensitive Awareness Ads:** Disruptive innovation opportunity: Exploit the use of price-sensitive awareness ads to raise public consciousness and drive social change. - **Raising Awareness of Food Inequality:** Disruptive innovation opportunity: Develop strategies and campaigns to raise awareness of food inequality and the high cost of food. - **Creative Methods for Social Activism:** Disruptive innovation opportunity: Explore creative methods, such as public service announcements, to engage and inspire people to take action against food insecurity. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Integrate price-sensitive awareness ads into advertising campaigns to promote social causes and inspire positive change. - **Nonprofit and Charity:** Disruptive innovation opportunity: Leverage creative avenues like awareness ads to increase donations, support, and engagement for nonprofit organizations addressing food insecurity. - **Food and Grocery:** Disruptive innovation opportunity: Partner with nonprofit initiatives to address the issue of high food prices and find innovative solutions to make nutritious food more accessible for all. ## Related on Trend Hunter - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md)