# Multi-Textured Candy Bars The Whozeewhatzit Bar is Full of Crunchy, Chewy and Crispy Textures By Laura McQuarrie | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whozeewhatzit References: [prnewswire](https://www.prnewswire.com/news-releases/whatchamacallit-brand-releases-new-whozeewhatzit-bar-301209520.html) & [instagram](https://instagram.com/whatchamacallit_bar) The Whozeewhatzit bar is the first new bar to be introduced by Whatchamacallit in a decade and it is packed full of [crunchy, crispy and chewy textures](https://www.trendhunter.com/trends/yorkie-biscuit-brownie). The multi-textured bar has an added layer of [peanut butter crème](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar), plus rice crisps and a chocolate candy coating. Last year, [The Hershey Company](https://www.trendhunter.com/trends/reeses-fast-break-bar) brand asked fans to get creative and come up with a name for a new bar and Whatchamacallit was chosen as the winning selection. The name captures the wild and crazy essence of the bar and doubles as a fun reference to the name of the brand as well. As such, the Whozeewhatzit bar is said to be "almost as much fun to say as it is to eat." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Multi-textured Candy:** Opportunity to create more candy bars featuring a variety of textures to attract consumers who enjoy a sensory experience while eating. - **Crowdsourced Product Naming:** Opportunity for brands to involve consumers in the product naming process, increasing brand engagement and driving sales. - **Nostalgia Marketing:** Opportunity for brands to leverage nostalgia by reviving old products or introducing new products with a retro look and feel to appeal to consumers' sense of nostalgia. ### Where This Applies - **Candy Manufacturing:** Candy manufacturers can explore new flavor and texture combinations to create unique candy bars that satisfy the demand for multi-textured candy. - **Marketing and Advertising:** Marketing agencies can incorporate crowdsourced product naming as a strategy to increase brand engagement and awareness. - **Retail:** Retailers can stock and promote nostalgic or retro candy products to attract customers who enjoy the nostalgia and novelty of such products. ## Related on Trend Hunter - [Textural Frozen Candy Bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Textural Mini Snack Bars](https://www.trendhunter.com/trends/hostess-kazbars.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Hybrid Snack Cake Desserts](https://www.trendhunter.com/trends/kazbars.md) - [Remixed Triple-Layer Candy Bars](https://www.trendhunter.com/trends/quality-street-collisions-hazelnut-caramel.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md)