# Campaign Donation Charts The 'Who's Paying for the President?' Infographic Compiles Donation Data By Jennifer Gosnell | Published 2012-12-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whos-paying-for-the-president References: [awesome.good.is](http://awesome.good.is/transparency/web/1210/who-s-paying-for-the-president/flash.html) It should come as no surprise to the American public that many millions of dollars worth of campaign contributions were made to both Mitt Romney and Barack Obama's respective campaigns, as compiled by the 'Who's Paying for the President' infographic. The historic donations have totalled more than ever before in the cut-throat race that declared Barack Obama it's victor. The interesting shift in public donations is captured in the 'Who's Paying for the President' infographic. One of the interesting statistics to come out of the November election, and a shift we are sure to see in the 2016 election, was the number of [small donors](https://www.trendhunter.com/trends/virtual-donors) to the [Democratic](https://www.trendhunter.com/trends/amusemints-election-collection) campaign. The [Republican](https://www.trendhunter.com/trends/mint-a-vote) ticket scored the larger gifts, but the makeup of the smaller donations is what ultimately pushed the Obama budget well over 100 million dollars ahead of the Romney campaign. The fundraising tactics to be used in the 2016 election are sure to build off of the groundbreaking 2012 race. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Why This Trend Is Growing - **Increased Small Donor Participation:** Opportunity for campaigns to focus on engaging and mobilizing small donors to drive fundraising. - **Shift Towards Digital Fundraising:** Disruption in the fundraising industry as campaigns leverage digital platforms to reach and solicit donations from a broader audience. - **Data-driven Campaign Strategies:** Potential for campaigns to utilize data analytics to target and personalize fundraising appeals, maximizing donor contributions. ### Industries Being Reshaped - **Political Fundraising:** Disruptive innovation opportunities lie in developing new strategies and technologies for maximizing donation collection and engagement. - **Digital Marketing:** Opportunity for digital marketing platforms and agencies to cater specifically to political campaigns seeking to optimize online fundraising efforts. - **Data Analytics:** Potential for companies specializing in data analytics to provide insights and tools that help political campaigns target and optimize their fundraising efforts. ## Related on Trend Hunter - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Presidential Election Candy Collections](https://www.trendhunter.com/trends/amusemints-election-collection.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [Political Podcast Milestones](https://www.trendhunter.com/trends/joe-rogan-hosted-former-president-trump.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [Award-Winning Fundraising Platforms](https://www.trendhunter.com/trends/awardwinning-fundraising-platform.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md)