# Comedic Tequlia Livestream Events Lil Dicky Joins Jose Cuervo to Launch Who’s Making Margs? Event By Grace Mahas | Published 2020-08-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whos-making-margs References: [youtube](https://www.youtube.com/josecuervo/live) Lil Dicky, the beloved rapper and comedian, recently joined forces with Jose Cuervo, the Mexican family-owned alcohol brand, to launch the 'Who’s Making Margs?' livestream event series. The virtual party series will feature new celebs regularly that teach fans how to make [custom margaritas](https://www.trendhunter.com/trends/cointreau-lime-of-credit). Lil Dicky is kicking off the event on Thursday, August 6 at 8:30 pm EST/5:30 pm PST and inviting his fans to interact with him live via the Jose Cuervo’s [YouTube](https://www.trendhunter.com/trends/karl-jacobs-burrito) channel. Pior to each week’s live stream even, the links will be shared through the Jose Cuervo [Instagram](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp) page @josecuervotequila – and fans can either download Discord to their desktop computer or on iOS and Android devices via the mobile app. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Comedic Tequila Livestream Events:** The rise of virtual events in the alcohol industry presents an opportunity for brand collaborations with comedians and influencers to create engaging and interactive experiences for customers. - **Custom Cocktail-making Tutorials:** Custom cocktail-making tutorials are a growing trend in the beverage industry that brands can leverage for building customer engagement and loyalty through virtual events. - **Celebrity-led Virtual Events:** Celebrity-led virtual events in the alcohol industry are a disruptive innovation that creates a unique opportunity for brands to connect with target audiences and create brand ambassadors. ### Where This Applies - **Alcohol Industry:** The alcohol industry can leverage the trend of virtual events to create engaging and interactive experiences for customers through collaborations with comedians and influencers. - **Entertainment Industry:** The rise of virtual events presents an opportunity for the entertainment industry to collaborate with brands in the alcohol industry, to create engaging and interactive experiences for audiences. - **Digital Platforms:** As virtual events increase in popularity, digital platforms such as Discord and YouTube can leverage this trend to create innovative ways of connecting brands with target audiences. ## Related on Trend Hunter - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Hip-Hop-Celebrating Margarita Kits](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Artist Edition Tequila Boxes](https://www.trendhunter.com/trends/summer-of-mexicana.md) - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Celebratory Cocktail Pop-Ups](https://www.trendhunter.com/trends/lime-of-credit.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md)