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# Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency

By Laura McQuarrie | Published 2017-08-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/whoppercoin
References: [cnbc](https://www.cnbc.com/2017/08/28/burger-king-russia-cryptocurrency-whoppercoin.html) & [wavescommunity](http://wavescommunity.com/blt-with-dlt-have-it-your-way-with-whoppercoin-on-waves/)

In Russia, [Burger King](https://www.trendhunter.com/trends/burger-to-king) is now launching its own version of [Bitcoin](https://www.trendhunter.com/trends/gold-bar-whiskey-bitcoin-reserve), a digital currency called 'WhopperCoin.'

The WhopperCoin cryptocurrency is set to be used to reward customers that purchase the Whopper sandwich, offering a way for them to bulk up their digital wallets. The new digital currency is powered by the Waves platform, making it possible for users to issue and transfer the tokens, as well as trade with others as part of P2P exchanges. WhopperCoin collectors also have the chance to redeem their currency for burgers once enough value has been built up in one's digital wallet.

Although there are many rewards programs that reward users with intangible points, the introduction of the WhopperCoin sets a new standard for loyalty programs.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 85% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Loyalty Programs:** The introduction of WhopperCoin sets a new standard for loyalty programs by offering a digital currency to reward customers.
- **Cryptocurrencies in the Food Industry:** Burger King's launch of WhopperCoin showcases the potential for cryptocurrencies to be utilized in the food sector.
- **Blockchain-based Rewards Systems:** WhopperCoin's use of the Waves platform demonstrates the disruptive potential of blockchain technology in creating innovative rewards systems.

### Sectors Adopting This

- **Fast Food:** The introduction of WhopperCoin in Burger King highlights the potential for digital loyalty programs in the fast food industry.
- **Blockchain Technology:** Burger King's use of the Waves platform for WhopperCoin showcases the disruptive potential of blockchain technology in various industries.
- **Cryptocurrency:** WhopperCoin's launch by Burger King highlights the expanding role of cryptocurrencies in different sectors.

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