# Comedic Fast Food Ads This Burger King Mockumentary Chronicles a Whopper Blackout By Erica Francis | Published 2016-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whopper-blackout References: [creativecriminals](http://creativecriminals.com/burger-king-france/whopper-blackout) & [adweek](http://www.adweek.com/adfreak/disaster-grips-france-burger-kings-whopper-blackout-gag-172156) With so many ad campaigns out there, it's hard to make an impression on mass audience's but [Burger King's](https://www.trendhunter.com/trends/burger-kings-new-campaign) newest '[Whopper](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper) Blackout' commercial breaks the mold in a unique and hilarious way. Buzzman, an independent ad agency, filmed a mockumentary to give the public an idea of what might have happened when the Whopper Blackout of 1997 to 2012 occurred in France. The docucomedy is filled with flashbacks to the early days of the blackout with panicked crowds reacting to the news that [BK](https://www.trendhunter.com/trends/bk-unwrapped) was exiting out of France. The film covers a wide range of tragic (and fictitious) topics including the Whopper black market and features solemn interviews with the many people who were affected by the blackout. While the satire of the Burger King's new film hits touchy subjects like drug abuse, one can't deny the sticky and memorable qualities funny ad campaigns like the clever one have on its viewers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Comedic Fast Food Ads:** Fast food chains can embrace humor and satire to create memorable and impactful ad campaigns - **Docucomedy Marketing:** Using a mockumentary style of advertising can be an effective way to convey marketing messages in a unique and engaging way - **Touchy Satire Advertising:** Satirical ads can help businesses raise awareness and attention on sensitive topics while still staying true to their brand voice ### Industries Being Reshaped - **Fast Food:** The fast-food industry can embrace humor to revitalize marketing messages - **Film Production:** Filmmakers can diversify their portfolio with mockumentary-style advertisements as a new format for creative storytelling - **Advertising:** The advertising industry can improve brand awareness and create more engaging content through satire and touchy humor ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)