# Female-Led Medical Cannabis Brands Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort By Kalin Ned | Published 2019-07-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whoopi-maya1 References: [whoopiandmaya](https://whoopiandmaya.com) Whoopi & Maya is a female-founded medical cannabis brand that is available in California and Colorado. The business venture is initiated by no other than the very talented and loved Whoopi Goldberg who wanted to make a mark on the industry with an emphasis on the female consumer. The American actress collaborated with Maya Elisabeth — an award-winning infuser and the founder of Om Edibles, to initiate the empowering business partnership. The Whoopi & Maya entrepreneurial adventure begins with a Signature Line that is designed to provide relief of menstrual discomfort among women. The California range boasts soothing cannabis- and lavender-infused Epsom Bath Salts and a body rub, while the Colorado branch of Whoopi & Maya throws in additional products like the vegan Savor Raw Cacao superfood and a herbal THC tincture. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Female-led Cannabis Brands:** Opportunity for female entrepreneurs to disrupt the male-dominated cannabis industry with women-focused products and services. - **Medical Cannabis for Menstrual Relief:** Innovative products targeting menstrual discomfort create a niche market within the medical cannabis industry. - **Collaborative Brand Partnerships:** Partnerships between industry experts can lead to disruptive innovations, combining expertise and creating unique product offerings. ### Who This Affects Most - **Medical Cannabis:** Opportunity for medical cannabis industry to cater to specific health needs, such as menstrual relief, through targeted products and branding. - **Female Health and Wellness:** Growing market for female-focused health and wellness products, providing opportunities for innovative solutions addressing menstrual discomfort. - **Collaborative Entrepreneurship:** Entrepreneurs in various industries can explore partnerships to create unique product lines, leveraging expertise and expanding market reach. ## Related on Trend Hunter - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Women-Celebrating Cannabis Brands](https://www.trendhunter.com/trends/angel-therapy-cannabis.md) - [Women-Targeted Cannabis Retreats](https://www.trendhunter.com/trends/cannabis-retreat.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md) - [Mexican Artist-Honoring Cannabis Brands](https://www.trendhunter.com/trends/alas-pa-volar.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [Skincare Cannabis Brand Expansions](https://www.trendhunter.com/trends/now-melt.md)