# Smart Tech Fitness Apparel Whoop Launches 'Whoop Body' Attire For Athletic Performance Monitoring By Niko Pajkovic | Published 2021-09-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/whoop-body References: [uk.fashionnetwork](https://uk.fashionnetwork.com/news/Performance-monitoring-platform-whoop-expands-into-smart-apparel) & [whoop](https://www.whoop.com/) Boston-based fitness membership service Whoop has announced the launch of 'Whoop Body,' a new line of smart tech-equipped workout apparel that can monitor a user's athletic performance in real-time. These advanced activewear garments will be available in two capsules called 'The Training Collection' and 'The Intimates Collection.' 'The Training Collection' includes a range of compression tops, sports bras, leggings, shorts, and athletic boxers, while 'The Intimates Collection' presents a variety of everyday boxers and bralettes. The clothing found in both collections features Whoop's 'Any-Wear Technology,' which can be paired with the company's 24/7 digital fitness and health coach, 'Whoop 4.0.' This all means that Whoop's new apparel has a built-in sensor device that collects data regarding a user's athletic performance and activity, which it relays to Whoop's mobile phone app. From there, users can receive personalized information and recommendation regarding their workouts and overall health. Image Credit: Whoop ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Smart Tech Fitness Apparel:** The development of athletic apparel equipped with smart technology enables the monitoring of athletic performance and behavior in real-time. - **Any-wear Technology:** Flexible sensor technology that can be embedded in clothing allows for the integration of various technological applications for various industries. - **Real-time Athletic Performance Data:** The use of data to track the progress and performance of athletes can revolutionize the athletic industry by allowing trainers and coaches to create more effective training regimens. ### Sectors Adopting This - **Fitness Wearables:** The development of smart technology-equipped workout apparel directly disrupts the traditional market for fitness trackers and other related wearables. - **Textile Industry:** The integration of smart technology in clothing offers a new market opportunity for textile manufacturers looking to expand their offerings to include high-tech clothing products. - **Sports Performance Analysis:** The monitoring of athletic performance and behavior in real-time presents a new opportunity for trainers and coaches to track the development of athletes, as well as data analysis service providers to offer new data analysis services for the industry. ## Related on Trend Hunter - [Subtle Ultra-Advanced Health Wearables](https://www.trendhunter.com/trends/whoop-50.md) - [Next-Generation Screenless Fitness Monitors](https://www.trendhunter.com/trends/screenless-fitness-monitor.md) - [Reformer-Based Tracking Wearables](https://www.trendhunter.com/trends/reformerbased-workout.md) - [Strength Training Wearables](https://www.trendhunter.com/trends/whoop-strength-training.md) - [Performance-Driven Cyclist Shorts](https://www.trendhunter.com/trends/cyclist-shorts.md) - [Seamless Health-Tracking Services](https://www.trendhunter.com/trends/advanced-labs.md) - [Muscle-Monitoring Health Wearables](https://www.trendhunter.com/trends/muscle-oxygen-monitor.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Wearable Health-Management Sunglasses](https://www.trendhunter.com/trends/isportwear.md)