# Celeb-Stamped Cloaks The Whoodie Novelty Hoodie Sweatshirt is a Fashion Fix of Your Fav Star By Regan Canie | Published 2011-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whoodie-novelty-hoodie-sweatshirt References: [hotfrog](http://www.hotfrog.com/Companies/Whoodie) & [whoodie](http://www.whoodie.com/) If you can't find you can't get enough of your favorite celeb and would be cool conveying your devotion to the fashion forward world around you, it's time to throw on a Whoodie Novelty Hoodie Sweatshirt. Whoodie is a company with a concept, putting the faces and iconic phrases of all sorts of celebrities, from musicians and movie stars to rap moguls and [cartoon characters](https://www.trendhunter.com/trends/moonmin), on a classic, [hooded sweatshirt](https://www.trendhunter.com/trends/dad-hoodies). The unisex pieces are available in various colors and sizes to create collectibles or just cool, coveted cover-ups. Whether you're interested in politics and wish to display presidential candidates on your [personalized outerwear](https://www.trendhunter.com/trends/fandomspecific-sweater-vests), or you want to make a statement sporting your favourite reality show star, the Whoodie Novelty Hoodie Sweatshirt puts your opinion and adoration over head. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-themed Apparel:** The rise of custom clothing featuring iconic celebrities presents an opportunity for CPG companies to collaborate with licensing companies on co-branded merchandise. - **Personalized Streetwear:** The popularity of Whoodie sweatshirts highlights the need for brands to focus on creating personalized streetwear for consumers who prioritize unique, self-expressive fashion. - **Digital-first Fashion Design:** For brands that specialize in celebrity or character licensing, digital-first designs and e-commerce platforms offer an opportunity to reach a broader audience and experiment with new trends more efficiently. ### Where This Applies - **Apparel:** Brands in the apparel industry can capitalize on the demand for personalized streetwear and celebrity-themed clothing by developing licensing partnerships or creating their custom line of celebrity-branded merchandise. - **Entertainment:** As consumers continue to seek out more unique and personalized products, licensing agencies and entertainment companies can leverage the demand for celebrity-themed merchandise to increase revenue and build brand recognition. - **Technology:** Advancements in digital design and e-commerce platforms provide new opportunities for tech companies to expand into the fashion industry, providing brands with new tools to reach consumers and experiment with new trends. ## Related on Trend Hunter - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Festive Cartoon Drink Holders](https://www.trendhunter.com/trends/puffin-x-peanuts-christmas-hoodie.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Wearable Weighted Blanket Designs](https://www.trendhunter.com/trends/the-weighted-hoodie.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md)