# Frozen Plant-Based Meals Wholly Veggie Launches Veggie-Full Meals Full of Protein By Amy Duong | Published 2020-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wholly-veggie References: [whollyveggie](https://whollyveggie.com/) Wholly Veggie launches its new set of 'Veggie-Full Meals' -- the latest series offers meal solutions for those who are craving a [plant-based meal](https://www.trendhunter.com/trends/single-serve-plant-based-entrees) or side option. Every serving is packed with protein and requires no preparation for convenience. All of the meals have [20 grams of protein](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meal) and take account of 50% of the daily fiber requirements as well. Co-founder, John Bonnell states, “The [frozen](https://www.trendhunter.com/trends/green-giant-products) meal was popularized in the 1950s with a promise of offering a complete meal without having to spend too much time cooking. Sadly, frozen meals haven’t changed muchsince then, offering little when it comes to health and nutrition [...] We sought out to reinvent the category, focusing on quality ingredients, plant-based protein, and a meal that truly is complete.” There are three delicious flavors including Sweet and Spicy Chickpea, Southwest Broccoli, and Coconut Cauliflower. Image Credit: Wholly Veggie! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meal Solutions:** The trend of plant-based meal options continues to grow, presenting opportunities for companies to offer convenient, protein-packed frozen meals. - **Protein-rich Frozen Meals:** Consumers are seeking frozen meals that are not only convenient but also high in protein, creating a market for innovative, protein-rich options. - **Reinventing the Frozen Meal Category:** There is a demand for frozen meals that prioritize quality ingredients, plant-based protein, and overall nutrition, creating a space for disruptive innovation in the frozen meal category. ### Industries Being Reshaped - **Frozen Foods:** The frozen food industry can tap into the trend for plant-based meal solutions by offering protein-packed options that are both convenient and nutritious. - **Plant-based Foods:** The plant-based food industry can explore the opportunity to create innovative, protein-rich frozen meals that cater to consumer demands for plant-based options. - **Processed Food:** Companies in the processed food industry can disrupt the frozen meal category by reimagining traditional frozen meals and offering healthier, plant-based alternatives that are complete and nutritionally balanced. ## Related on Trend Hunter - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md)