# Guacamole Tailgating Sweepstakes WHOLLY GUACAMOLE Brand Launches Ultimate Tailgating Sweepstakes By Grace Mahas | Published 2023-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wholly-guacamole References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-the-wholly-guacamole-brand-to-award-10-000-to-the-ultimate-college-football-tailgater-301926752.html?tc=eml_cleartime) & [eatwholly.votigo](https://eatwholly.votigo.com/fbsweeps/sweeps/UltimateTailGUACing)  As the Division I college football season gets underway, [WHOLLY® GUACAMOLE](https://www.trendhunter.com/trends/wholly-guacamole-1), America's top refrigerated guacamole brand, is turning up the heat. Celebrating National Guacamole Day on Sept. 16, the brand is launching the "Ultimate TailGUACing Tryouts," offering fans a chance to win a grand prize package valued at $10,000, including a year's supply of their favorite guacamole. The tailgating event will tour three major college campuses: The [Ohio State University](https://www.trendhunter.com/trends/the-one-arcade) on Sept. 16, [University of Nebraska](https://www.trendhunter.com/trends/fairfield-by-marriott) on Sept. 23, and University of Colorado on Sept. 30. Chris Monahan, brand manager of WHOLLY® products, expressed the brand's commitment to enhancing the game day experience, emphasizing that WHOLLY® GUACAMOLE is essential for hassle-free entertainment. Fans participating in the tryouts can also register for the national sweepstakes and compete for a $1,000 cash prize in each market. Activities include cornhole, ladder golf, obstacle courses, and more. Attendees can sample WHOLLY® GUACAMOLE products and receive branded merchandise. For those unable to attend, an online participation option is available at the brand's website. The brand also introduces a Snapchat AR lens for an immersive TailGUACing experience. For more details, visit eatwholly.com. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 42% | Freshness: 18% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Ultimate Tailguacing Tryouts:** The brand is launching a tailgating event with tryouts and a chance to win a $10,000 prize package. - **National Guacamole Day:** The brand is celebrating National Guacamole Day on Sept. 16 with special promotions and activities. - **Snapchat AR Lens:** The brand is introducing a Snapchat AR lens to provide an immersive TailGUACing experience for fans. ### Sectors Adopting This - **Refrigerated Food:** The trend presents an opportunity for the refrigerated food industry to create innovative guacamole products for tailgating events. - **Sports Marketing:** The trend opens up new possibilities for sports marketing professionals to engage fans through tailgating experiences and promotions. - **Digital Advertising:** The introduction of a Snapchat AR lens showcases the potential for digital advertising in enhancing brand experiences. ## Related on Trend Hunter - [Pizza Guacamole Dip Giveaways](https://www.trendhunter.com/trends/wholly-guacamole-1.md) - [Rewarding Guacamole Games](https://www.trendhunter.com/trends/guac-bowl-sweepstakes.md) - [Guacamole Pizza Pairings](https://www.trendhunter.com/trends/pizza-and-guacamole.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md) - [Football Season Avocado Campaigns](https://www.trendhunter.com/trends/avocados-from-mexico-and-rob-riggle.md) - [GenAI Avocado Campaigns](https://www.trendhunter.com/trends/guacline.md) - [Flavor-Packed Gameday Activations](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge.md) - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md)