# Soft-Textured Instant Soups Wholesome Lab Co. Debuts SOUPORT™Designed for Easy Swallowing By Kanesa D | Published 2025-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wholesome-lab-co References: [asiafoodbeverages](https://asiafoodbeverages.com/souport-for-seniors-with-swallowing-difficulties/) & [wholesome.sg](https://wholesome.sg/)  Thailand’s [Wholesome Lab Co., Ltd](https://www.trendhunter.com/trends/wholesome-story) is getting ready to introduce SOUPORT™, an [instant, texture-modified soup](https://www.trendhunter.com/trends/instant-matzo-ball-soup) crafted for older adults and people who experience chewing or swallowing difficulties, including those living with dysphagia. The product requires only hot water or warm milk and transforms into a controlled soft consistency within minutes, making mealtime simpler and safer. SOUPORT™ offers a range of Thai-inspired comfort foods—going well beyond Tom Yum—to help seniors enjoy familiar flavors or explore new ones. The collection also expands into ASEAN-influenced varieties, including a spirulina blend reminiscent of Japanese seaweed–miso soup and a fish-and-napa-cabbage option rooted in regional culinary traditions. SOUPORT™ aims to bring nutrition, ease, and cultural flavor to the growing category of soft and modified-texture foods. Image Credit: Wholesome Lab Co. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 68% | Activity: 77% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Texture-modified Foods:** Texture-modified foods are emerging as a viable solution for individuals with swallowing difficulties, offering easier consumption without compromising on flavor. - **Instant Convenience with Nutritional Value:** Products that combine instant preparation with nutritional benefits are becoming increasingly popular, catering to the needs of time-constrained but health-conscious consumers. - **Culturally-inspired Functional Foods:** Infusing cultural elements into functional foods is gaining momentum, providing consumers with both traditional flavors and modern health benefits. ### Who This Affects Most - **Elderly Care Nutrition:** The elderly care nutrition industry is seeing an influx of innovative products designed to help older adults meet their dietary needs more enjoyably and with ease. - **Functional Foods:** The functional foods industry is increasingly integrating cultural flavors and health-focused formulations to appeal to diverse consumer preferences. - **Instant Food Solutions:** Instant food solutions are evolving with new recipes that prioritize both quick preparation and suitability for specific dietary requirements. ## Related on Trend Hunter - [Smoky BBQ Deodorants](https://www.trendhunter.com/trends/pitmaster-deodorant.md) - [Festive Pasta-Based Products](https://www.trendhunter.com/trends/festive-pasta.md) - [Stain-Celebrating Restaurant Shirts](https://www.trendhunter.com/trends/uber-eats-and-rosas-thai.md) - [Local Onion Soup-Inspired Burgers](https://www.trendhunter.com/trends/the-turn-onion-burger.md) - [Craveable Meal Prep Contests](https://www.trendhunter.com/trends/sunday-reset-sweepstakes.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Nostalgic Beef-Based Ramens](https://www.trendhunter.com/trends/samyang.md) - [Hearty Holiday Mexican Soups](https://www.trendhunter.com/trends/red-pozole.md) - [Comfort-Focused Beef Campaigns](https://www.trendhunter.com/trends/beef-association.md)