# Nutty Breakfast Cereals This Wholesome Cereal is Infused with Nuts and Dried Fruits By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wholesome-cereal References: [trndmonitor](https://trndmonitor.com/food-spotlight-stoats-fruit-nut-toasted-oaty-flakes/) & [eatstoats](http://www.eatstoats.com/our-tasty-products/cereal/fruit-nut-toasted-oaty-flakes.html) While Stoats is known for its flavored porridge and oatmeal pots, now the company is expanding its breakfast offerings with the addition of a wholesome cereal called Fruit & Nut Toasted Oaty Flakes. The new cereal caters to changing consumer preferences for breakfast products that are healthier and more flavorful than a standard bowl of corn flakes. The new Fruit & Nut Toasted Oaty Flakes is a [wholesome cereal made from wholegrain oats](https://www.trendhunter.com/trends/whites-oats), seeds, almonds and dried fruit such as apple slices and blueberries. Because the cereal features a mixture of ingredients, it provides consumers with a more well-rounded meal that can be enjoyed with milk or with yogurt for an on-the-go option. The cereal is also high in fiber and a source of protein, making it a healthy alternative to other [sugary breakfast cereals](https://www.trendhunter.com/trends/holies-cereal). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Wholesome Breakfast Cereals:** Opportunity to create more wholesome and healthy breakfast cereals by incorporating superfoods and whole grains. - **Flavored Breakfast Cereals:** Creating a wider range of flavored breakfast cereals with a mix of ingredients can appeal to consumers looking for more variety in their morning meals. - **On-the-go Breakfast Options:** Designing breakfast options targeted for consumers with busy lifestyles, such as high protein snacks or pre-packaged breakfast meals. ### Where This Applies - **Food and Beverage:** Opportunities for companies in this industry to create new breakfast cereal products that cater to changing consumer preferences for healthier and more flavorful options. - **Superfoods:** The addition of superfoods to breakfast cereals present an opportunity to market and sell these products under the segment of superfoods while meeting the demand for healthy meals. - **Fitness:** Catering to demands of fitness enthusiasts by designing cereals with high protein content as an alternative to other sugary breakfast options. ## Related on Trend Hunter - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Nutty Vegan Granola Cereals](https://www.trendhunter.com/trends/almond-pecan-crunch.md) - [Crispy Oat-Based Cereals](https://www.trendhunter.com/trends/kelloggs-oaties.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Health-Focused Breakfast Cereals](https://www.trendhunter.com/trends/fuel-cereal.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [No-Added-Sugar Breakfast Cereals](https://www.trendhunter.com/trends/holies-cereal.md)