# Chocolate Beauty Treatments For Men This Easter By Cowbag | Published 2007-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wholeman-chocolate-beauty-treatments-for-men-this-easter References: [wholeman](http://www.wholeman.com) WholeMan - the beauty parlour for men have a very groovy Easter Experience up their sleeve. A limited edition [Easter Chocolate Experience](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs). Costing £85 for the hour treatment, it makes a great non-edible chocolate Easter pressie for any vain man who loves in your life. Venezuelan Chocolate is applied to the body to combat fatigue and tiredness. A [full body scrub using cocoa nibs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub) removes dead skin cells and stimulate circulations whilst a cocoa butter and pure cocoa are used to hydrate, repair, rejuvenate and brighten dull skin. WholeMan claims to have Kevin Spacey and Matthew Williamson as fans - so you would be in good company at any time of the year. It also makes a great place to leave men whilst you go shopping. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Chocolate Beauty Treatments:** The growing trend of using chocolate in beauty treatments offers innovative opportunities to create unique and indulgent experiences for customers. - **Men's Beauty Services:** The rise of beauty parlors catering exclusively to men presents a disruptive innovation opportunity to tap into an underserved market and provide specialized services. - **Sustainable Skincare:** The use of natural ingredients like cocoa in skincare products aligns with the increasing consumer demand for sustainable and eco-friendly beauty solutions. ### Where This Applies - **Beauty and Wellness:** The beauty and wellness industry can incorporate chocolate beauty treatments as a luxurious and rejuvenating offering, attracting a diverse range of customers. - **Men's Grooming:** The men's grooming industry can capitalize on the growing trend of men seeking personal care services, such as chocolate beauty treatments, to cater to their unique needs and preferences. - **Natural Skincare:** The natural skincare industry can utilize the benefits of cocoa in their products and create innovative, sustainable skincare solutions for consumers seeking organic and nourishing options. ## Related on Trend Hunter - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Chocolate-Pistachio Body Washes](https://www.trendhunter.com/trends/dubai-chocolate-shower-gel.md) - [Beauty Product Easter Gifts](https://www.trendhunter.com/trends/beauty-easter-egg.md) - [Opulent Italian Easter Chocolates](https://www.trendhunter.com/trends/venchi-easter-range.md) - [Chocolate-Infused Body Butters](https://www.trendhunter.com/trends/white-chocolate-body-butter.md) - [Mother’s Day Skincare Treatments](https://www.trendhunter.com/trends/mothers-day-skincare-treatmen.md) - [Chocolate-Pistachio Skincare Masks](https://www.trendhunter.com/trends/dubai-chocolate-soothing-facial-mask.md)