<!-- canonical: https://www.trendhunter.com/trends/whole-wheat -->
<!-- robots: noindex -->

# Whole Wheat Cookies
These Chocolate Oatmeal Biscuits are Made with Healthier Flours

By M | Published 2015-10-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/whole-wheat
References: [ambitiouskitchen](http://www.ambitiouskitchen.com/2015/10/whole-wheat-chocolate-chip-oatmeal-cookies-with-salted-date-caramel/) & [ambitiouskitchen](http://www.ambitiouskitchen.com)

These delicious chocolate oatmeal cookies are a [healthy dairy-free dessert item](https://www.trendhunter.com/trends/readytobake-cookie-dough1) cutting down on calories with the inclusion of whole wheat flour, dark chocolate and coconut oil. These cookies can even be infused with more savory sweetness with the addition of a homade salted caramel drizzle made from dates and dairy-free milk.

Finding a healthy recipe version of your favorite baked goods that actually tastes true to form can be difficult, however these oatmeal cookies by ambitious kitchen are both healthy and full of [nostalgic flavor](https://www.trendhunter.com/trends/snickerdoodle-smartcookie). The recipe is dairy-free using dark chocolate of at least 70% cacao, coconut oil, whole wheat flour, rolled oats, coconut sugar and spices. Despite the healthier food substitutions, the recipe is equally as chocolatey and sweet as the original.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 6% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Healthy Desserts:** Disruptive innovation opportunity: Develop and market a range of innovative healthy dessert options using alternative flours, sweeteners, and dairy-free ingredients.
- **Sustainable Baking:** Disruptive innovation opportunity: Create eco-friendly baking products and packaging that align with the growing demand for sustainable practices in the food industry.
- **Plant-based Alternatives:** Disruptive innovation opportunity: Explore the development of plant-based alternatives to traditional baking ingredients, such as dairy-free milk, egg substitutes, and natural sweeteners for healthier baked goods.

### Industries Being Reshaped

- **Health Food:** Disruptive innovation opportunity: Capitalize on the increasing demand for healthier food choices by offering a range of whole wheat, dairy-free, and natural ingredient-based products.
- **Baking Supplies:** Disruptive innovation opportunity: Develop and market sustainable baking supplies, such as eco-friendly baking pans, utensils, and compostable packaging materials.
- **Alternative Ingredients:** Disruptive innovation opportunity: Enter the market for alternative baking ingredients, providing plant-based alternatives and healthier substitutions for traditional baking staples.

## Related on Trend Hunter

- [Oat-Rich Cookie Ranges](https://www.trendhunter.com/trends/mcvities-hobnobs-oaty-cookies.md)
- [Comforting Cookie Doughs](https://www.trendhunter.com/trends/grandmas-oatmeal-chocolate-chip.md)
- [Ancient Grain Tea Biscuits](https://www.trendhunter.com/trends/ancient-grain-tea-biscuits.md)
- [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md)
- [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md)
- [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md)
- [Indulgent Gluten-Free Cookies](https://www.trendhunter.com/trends/goji-berries-and-chocolate.md)
- [Dark Chocolate Oat Drinks](https://www.trendhunter.com/trends/dark-chocolate-oat-milk.md)
- [100% Whole Grain Cookies](https://www.trendhunter.com/trends/thin-and-crispy-cookies.md)
