# Mini Whole Wheat Waffles Evergreen's Miniature Waffles are Free from Refined Sugar and Dairy By Laura McQuarrie | Published 2020-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-wheat-waffles References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17180-clean-up-in-the-frozen-breakfast-aisle) & [eatevergreen](https://eatevergreen.com/flavors-1) Evergreen makes miniature 100% whole wheat waffles without refined sugar and dairy, and only uses a few ingredients like fruits, vegetables, nuts and spices to create its clean flavors. While chocolate lovers will be drawn to the Chocolate Chip & Matcha variety, there are also other unique flavor combinations like Zucchini & Carrot and Pumpkin & Pecan to discover. As founder Emily Groden revealed to [Food Business News](https://www.trendhunter.com/trends/protein-oatmeal-cups), "When I started doing research on the [frozen waffle market](https://www.trendhunter.com/trends/waffle-bites), it struck me that the flavor profiles were kind of stale. Every brand seemed to have an original, a blueberry, a multigrain, a chocolate chip, but there wasn’t really anything outside of that." The frozen waffles are nutritious and flavorful enough to appeal to the whole family, ranging from [picky toddlers](https://www.trendhunter.com/trends/little-rollas) to students who need quick, healthy bites. Image Credit: Evergreen ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Foods:** Creating products with minimal and natural ingredients to cater to health-conscious consumers. - **Unique Flavor Combinations:** Offering innovative and unexpected combinations of flavors to stand out in a saturated market. - **Healthier Frozen Food Options:** Developing nutritious and convenient frozen food alternatives that appeal to a wide range of demographics. ### Industries Being Reshaped - **Frozen Food Industry:** Reimagining traditional frozen food products by introducing healthier and more diverse options. - **Health Food Industry:** Meeting the growing demand for clean and nutritious food products by offering wholesome alternatives in the market. - **Convenience Food Industry:** Providing innovative and convenient food options for busy individuals who prioritize health and quality ingredients. ## Related on Trend Hunter - [Veggie-Infused Mini Waffles](https://www.trendhunter.com/trends/mini-waffles.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Vegan-Friendly Toaster Waffles](https://www.trendhunter.com/trends/frozen-vegan-toaster-waffles.md) - [Savory Whole Grain Waffles](https://www.trendhunter.com/trends/new-whole-grain-waffles.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md)