# Cartoon-Branded Breads The Oroweat Organic White Made with Whole Wheat Bread is Eye-Catching By Michael Hemsworth | Published 2020-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-wheat-bread References: [trndmonitor](https://trndmonitor.com/food-spotlight-arnold-brownberry-and-oroweat-organic-breads-collaborate-with-disney-to-debut-new-organic-bread-for-kids/) & [oroweat](http://www.oroweat.com/) Getting children to eat healthy is a notoriously difficult process, so the [Oroweat](https://www.trendhunter.com/trends/oroweat-protein-bread) Organic White Made with Whole Wheat Bread is being launched with exclusive [Disney](https://www.trendhunter.com/trends/franklin-farms-mickey-mouse-friends) cartoons. The delicious and nutritious bread features Mickey and Minnie Mouse on the front coming through the wheat field to greet onlookers in a friendly fashion. This is likely to make the bread instantly recognizable for youngsters and a product they'll favor when it comes time for breakfast or lunch. Marketing Director of Premium Brands at [Bimbo Bakeries USA](https://www.trendhunter.com/trends/functional-breads) spoke on the new Oroweat Organic White Made with Whole Wheat Bread saying, "The focus of this launch is bringing parents and children a nutritious bread with great taste and texture. In teaming up with Disney, we have found a partner that aligns with our vision of delivering delicious and balanced nutrition, and we are proud to provide families with a bread that fits their wholesome lifestyles." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cartoon-branded Foods:** Opportunity for food companies to team up with entertainment brands to make healthy foods more appealing to kids and encourage a balanced diet. - **Nutrition-focused Packaging:** Potential for creative product packaging to attract and educate parents and children about the nutritional value of food products. - **Personalized Food Marketing:** Possibility for brands to leverage popular characters and icons in product promotion to create a more personalized, engaging food experience for kids. ### Where This Applies - **Food and Beverage:** Innovative branding and product packaging strategies can disrupt the food industry by encouraging healthier and more nutritious eating habits. - **Entertainment:** Opportunity for the entertainment industry to extend its reach and positive influence by partnering with food companies to promote healthy eating to children. - **Marketing and Advertising:** Creative marketing approaches that use popular characters and recognizable visuals can disrupt traditional advertising and promote healthier food choices to young audiences. ## Related on Trend Hunter - [Goofy Gluten-Free Bread Ranges](https://www.trendhunter.com/trends/glutenfree-bread-range.md) - [Child-Focused Plant-Based Foods](https://www.trendhunter.com/trends/franklin-farms-mickey-mouse-friends.md) - [Limited-Edition Breakfast Cereals](https://www.trendhunter.com/trends/disney-cereals.md) - [Animation-Themed Frozen Meals](https://www.trendhunter.com/trends/kidslife.md) - [Whimsical Toddler-Friendly Snacks](https://www.trendhunter.com/trends/organix-snacks.md) - [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md) - [Banana Bread Biscuit Snacks](https://www.trendhunter.com/trends/banana-bread-biscuits.md) - [Veggie-Rich Bread Loaves](https://www.trendhunter.com/trends/sara-lee-white-bread.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md)