# Whole-Roasted Alt Milks Whole Moon's Delivers Complete Protein with a Legume, Nut & Grain Blend By Laura McQuarrie | Published 2024-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-moon References: [wholemoon](https://wholemoon.com/) & [prnewswire](https://www.prnewswire.com/news-releases/introducing-whole-moon-plant-beverages--driving-category-growth-with-whole-ingredient-innovation-302284103.html)  [Whole Moon](https://www.trendhunter.com/trends/whole-moon-coconut-milk) offers an alternative to the thin, watery milk substitutes on the market, and differentiates itself with a process that blends whole-roasted almonds, oats, pistachios and soybeans. The result is a rich, full-bodied texture and a complete protein source that derives all nine essential amino acids from legumes, nuts and grains. "Our Whole Moon beverages were designed for people who want a plant-based option without sacrificing taste or nutrition," says Susan Knight, president of Whole Moon, "Consumers are looking for drinks with outstanding flavor along with top-notch nutritional benefits and Whole Moon delivers." Whole Moon's [low-sugar, gluten-free, dairy-free and vegan-friendly](https://www.trendhunter.com/trends/unsweetened-coconut) whole protein milk alternative beverages are available in simply crafted, delicious varieties like Almond, Oat and Pistachio. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 70% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Whole-roasted Blends:** Products that combine roasted nuts, grains, and legumes offer rich textures and complete proteins, setting new standards in the plant-based milk industry. - **Nutrient-dense Plant-based Beverages:** The growing focus on beverages that provide essential amino acids positions nutrient-rich plant-based alternatives as key disruptors in dietary patterns. - **Flavorful Vegan Options:** Innovative vegan drinks that do not compromise on flavor and nutrition are capturing the interest of health-conscious consumers seeking tasty, dairy-free options. ### Who This Affects Most - **Plant-based Milk Alternatives:** The plant-based milk industry is evolving with new products that emphasize whole ingredients and superior nutritional profiles. - **Health-focused Beverages:** Beverages that combine low sugar content with high nutritional value are transforming the health drink sector, appealing to fitness and wellness enthusiasts. - **Specialty Vegan Products:** The rise of uniquely crafted, nutritious vegan options is driving growth within the specialty foods market, catering to diverse dietary needs. ## Related on Trend Hunter - [Coconut Meat Beverages](https://www.trendhunter.com/trends/whole-moon-coconut-milk.md) - [Plant-Based Whole Milks](https://www.trendhunter.com/trends/plantbased-whole-milk.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Botanically Infused Milks](https://www.trendhunter.com/trends/moon-milk.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Nourishing Chickpea Milks](https://www.trendhunter.com/trends/chickpea-milk.md) - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Watermelon Seed Milks](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk.md)