# Quark-Based Meal Cups 'Elli Complete' Pairs Creamy Whole Milk Quark with Superfood Add-Ins By Laura McQuarrie | Published 2019-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-milk-quark References: [instagram](https://www.instagram.com/p/BswMnRKnxSX/) & [elliquark](https://www.elliquark.com/) After introducing consumers to quark—a soft dairy cheese—as a [yogurt-like product](https://www.trendhunter.com/trends/protein-yoghurt), Elli Quark is now introducing Elli Complete as a [quark-based meal cup](https://www.trendhunter.com/trends/goodles-microwave-cups) that's paired with superfood toppers. These cups are packed with healthy fats, fiber and omegas, plus they boast more protein than four eggs and formulas that exclude protein powders, added sugars and artificial ingredients. The Elli Complete cups are offered in three no-added-sugar varieties: Banana Nut Bread, German Chocolate Cake and Peanut Butter ‘N’ Jelly. In the clear domes that top these single-serve meal cups, there are potent nourishing ingredients like nuts, [white chia seeds](https://www.trendhunter.com/trends/chia-protein-pudding) and dark chocolate, which help to add plenty of texture, nutritional value and all the more flavor. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Quark-based Meal Cups:** Elli Quark’s introduction of Elli Complete, a quark-based meal cup, to the market shows growing interest and opportunity for the development of ready-to-eat, nutrient-packed food products. - **Superfood Toppers:** Elli Complete’s use of superfood toppers, such as nuts and chia seeds, demonstrates a trend in food innovation towards incorporating nutrient-dense, functional foods into convenient, grab-and-go products. - **No-added-sugar Formulations:** Elli Complete’s use of natural sweeteners in their no-added-sugar product line reflects a trend in the food industry towards healthier, more balanced formulations that cater to health-conscious consumers. ### Sectors Adopting This - **Health Food:** Elli Complete’s use of quark and superfood toppers in their nutrient-packed meal cups offers product development opportunities for companies in the health food industry looking to offer convenient, yet healthy meal options. - **Snack Food:** Elli Complete’s single-serve, grab-and-go meal cups present a disruptive innovation opportunity for companies in the snack food industry to create convenient, nutrient-rich options that cater to busy, health-conscious customers. - **Natural Food:** Elli Complete’s commitment to natural ingredients offers a disruptive innovation opportunity for companies in the natural food industry who can offer similar all natural formulations for a health-conscious market segment. ## Related on Trend Hunter - [Loaded Greek Yogurt Cups](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix.md) - [High-Protein Dessert-Like Oats](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream.md) - [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Chilled High-Protein Dairy Products](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products.md) - [Savory Breakfast Cups](https://www.trendhunter.com/trends/incredifulls.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Instant Chia Protein Puddings](https://www.trendhunter.com/trends/chia-protein-pudding.md)