# Flavorful Influencer Popcorns Be Happy Snacks Whole Grain Kernel Popcorn Comes in Three Flavors By Michael Hemsworth | Published 2024-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-grain-kernel-popcorn References: [preparedfoods](https://www.preparedfoods.com/articles/129444-be-happy-snacks-whole-grain-kernel-popcorn) & [behappysnacks](http://www.behappysnacks.com/)  Be Happy Snacks whole grain kernel popcorn has been created by [D'Amelio](https://www.trendhunter.com/trends/be-happy-snacks) Brands to provide consumers with a delicious snack to enjoy this summer. The snack comes in three flavors including White Cheddar, Cotton Candy and Himalayan Pink Salt, which are each crafted with whole grain kernel popcorn. The snacks are ready to eat right out of the bag, have a low-sodium profile and are also gluten-free to give them a convenient yet nutrition-minded profile. Be Happy Snacks whole grain kernel popcorn from the D'Amelios is making its way to a variety of retailers in the US including Walmart and [Albertsons](https://www.trendhunter.com/trends/whisps-popped) retailers including Acme, Shaws, Jewel, [Market Street](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn) and Safeway. The snack comes as part of the influencer-backed brand's increasing presence in the marketplace to leverage the popularity of TikTok start Charli D'Amelio. Image Credit: Be Happy Snacks ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 59% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Influencer-branded Snacks:** The rising trend of celebrity-backed food products capitalizes on the influence of social media stars to rapidly gain consumer trust and market presence. - **Health-conscious Indulgence:** Snacks that offer indulgent flavors while maintaining health-friendly attributes like being low-sodium and gluten-free are increasingly popular among health-aware consumers. - **Gourmet Everyday Snacks:** The elevation of everyday snacks through unique flavor profiles such as White Cheddar, Cotton Candy, and Himalayan Pink Salt draws interest from consumers seeking a gourmet snacking experience. ### Who This Affects Most - **Food and Beverage:** The industry sees rapid innovation through the introduction of novel, health-conscious products that appeal to a broad audience. - **Retail:** Retailers are increasingly featuring influencer-endorsed products to attract fans and capitalize on the trend of celebrity influence. - **Social Media Marketing:** Companies are leveraging the popularity of influencers on platforms like TikTok for product marketing, driving direct consumer engagement and brand loyalty. ## Related on Trend Hunter - [Musically Inspired Popcorn Snacks](https://www.trendhunter.com/trends/be-happy-snacks.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Spicy Cheese Protein Popcorns](https://www.trendhunter.com/trends/jalapeo-queso-protein-popcorn.md) - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Premium Healthy Popcorn](https://www.trendhunter.com/trends/popcornopolis1.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md)