# Frozen Breakfast Muffins Unrefined Foods Has Just Added New Whole Grain Frozen Muffins By Katherine Pendrill | Published 2026-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-grain-frozen-muffins References: [nombase](https://www.nombase.com/newswire/2026/08/13/massachusettsbased-unrefined-foods-launches-premium-frozen-breakfast-brand-available-in-store-or-online) & [unrefinedfoods](https://unrefinedfoods.com/products/back-to-school-breakfast-snack-pack)  Unrefined Foods knows that back-to-school season can be a busy time for families, which is why the brand has just debuted a new lineup of whole grain frozen muffins. Unrefined Foods was founded by parents Melissa Bermudez and Alex Lammers to give families a [convenient breakfast option](https://www.trendhunter.com/trends/reds-all-natural-snackers) without the highly processed ingredient list. The brand's new whole grain frozen muffins stay true to this mission with an ingredient list that includes organic, stone-milled whole grains and maple syrup as a natural sweetener. Even the flavors are similar to what you'd bake at home, ranging from [Banana Bread](https://www.trendhunter.com/trends/banana-bread-mix) and Loaded Blueberry to Cinnamon Swirl. Best of all, the frozen muffins are ready in just 30 seconds. As Melissa Bermudez, Co-Founder of Unrefined Foods, explains, "Convenience shouldn't require compromise. Busy families need packaged foods that are quickly and easy to eat on the go; they just deserve packaged foods made from healthy, wholesome ingredients they'd actually choose themselves." Image Credit: Unrefined Foods ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 72% | Activity: 64% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Convenience:** Packaged breakfast products with recognizable ingredients create space for premium frozen formats that balance speed, nutrition, and family trust. - **Whole-grain Freezer Staples:** Frozen baked goods made with stone-milled grains reflect growing demand for everyday pantry alternatives that feel closer to homemade cooking. - **Parent-led Food Brands:** Founder stories rooted in family needs can differentiate emerging CPG products by combining authenticity with practical solutions for busy households. ### Who This Affects Most - **Frozen Foods:** Health-forward frozen breakfast items expand the category beyond indulgence by pairing quick preparation with minimally processed formulations. - **Breakfast Foods:** Portable morning meals made with wholesome ingredients signal potential for brands to modernize kid-friendly options without sacrificing convenience. - **Natural Foods:** Organic grains, natural sweeteners, and familiar flavors position better-for-you packaged goods as accessible replacements for conventional processed snacks. ## Related on Trend Hunter - [Better-for-You Mini Muffins](https://www.trendhunter.com/trends/snack-buddies.md) - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md) - [Nutrient-Dense Breakfast Muffins](https://www.trendhunter.com/trends/rise-shine-breakfast-muffins.md) - [Baby-Led Weaning Muffins](https://www.trendhunter.com/trends/lune-wild-blueberry-banana-muffins.md) - [Cereal-Infused Cake Mixes](https://www.trendhunter.com/trends/strawberry-corn-flake-cake.md) - [Savory Seasonal Snack Products](https://www.trendhunter.com/trends/higgidy-merry-moreish.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [Superfood English Muffins](https://www.trendhunter.com/trends/superfood-english-muffins-queen-st-bakery.md) - [Wholesale Pastry Product Lineups](https://www.trendhunter.com/trends/wholesale-pastry-range.md)