# Fortified Fruit-Based Gummies Solely Organic Whole Fruit Gummies Have Vitamin C By Michael Hemsworth | Published 2021-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whole-fruit-gummies References: [preparedfoods](https://www.preparedfoods.com/articles/125000-solely-organic-whole-fruit-gummies) & [solely](http://www.solely.com/) Fruit snacks are often associated with being more of a candy than actual fruit, but this is quickly being changed thanks to products like the Solely Organic Whole Fruit Gummies that put natural ingredients front and center. The gummies feature merely two or three ingredients, depending on the flavor, including real fruit and [vitamin C](https://www.trendhunter.com/trends/nutrigums-cranberry-vitamin-c) to make them a health-focused option to choose. The [fruit snacks](https://www.trendhunter.com/trends/bear-fruit-bites) don't feature any [added sugar](https://www.trendhunter.com/trends/better-sour-tart-cherry) in the mix and are also free from artificial colors and flavors to boot. The Solely Organic Whole Fruit Gummies each contain 0.7 ounces of fruit per pouch and have just 60 to 70 calories each to make them an easy snack to incorporate into one's diet as a sweet yet beneficial treat. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Clean-label Snacks:** The trend for using pure ingredients in fruit snacks opens up opportunities for innovating new products to meet this market demand. - **Healthy Confectionery:** The increasing demand for healthier confectionery, as well as reduced sugar and artificial ingredients, creates an opportunity to develop new products that focus on ingredients known to be beneficial for the body. - **Fruit-based Supplements:** With many consumers looking to increase their vitamin intake, companies can explore creating fruit-based supplements in a variety of formats, from gummies to capsules to powders. ### Who This Affects Most - **Snack Foods:** The snack industry has an opportunity to cater to consumers looking for healthier snack options by producing snacks sourced from natural fruit ingredients with clean and transparent labeling. - **Confectionery:** The confectionery industry can introduce functional confectionery to the market made up of natural ingredients with added vitamins and minerals that provide health benefits to the customers. - **Supplements:** The dietary supplement industry can expand beyond pills to innovative and exciting forms for their supplements that are easier to consume, such as gummies in sweet or savory flavors. ## Related on Trend Hunter - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Cold-Pressed Fruit Jerky Snacks](https://www.trendhunter.com/trends/solely-fruit-jerky-multipacks.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md) - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Fruit-Forward Jelly Snacks](https://www.trendhunter.com/trends/fruit-juice-gels.md) - [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md) - [Nutritious Gummy Products](https://www.trendhunter.com/trends/smart-gummy.md) - [Dried Cacao Fruit Snacks](https://www.trendhunter.com/trends/superfruit-gummies.md)