# eCommerce Grocer Acquisitions Amazon's Acquisition of Whole Foods Has Already Seen Big Results By Mishal Omar | Published 2017-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-foods References: [bloomberg](https://www.bloomberg.com/news/articles/2017-09-11/amazon-s-whole-foods-price-cuts-brought-25-jump-in-customers) & [bloomberg](https://www.bloomberg.com/news/articles/2017-08-28/amazon-cuts-prices-at-whole-foods-as-much-as-50-on-first-day) When [Amazon](https://www.trendhunter.com/trends/whole-foods-1) acquired [Whole Foods](https://www.trendhunter.com/trends/new-smallformat-stores), the [ecommerce giant](https://www.trendhunter.com/trends/amazon-sameday-delivery) further established itself as being on the forefront of the retail industry. The simple yet significant changes it has made to the Whole Foods brand thus far have already been making an observable difference. Since its conception, Whole Foods has been known for its high-quality foods that are exceptionally expensive, making most consumers turn to more affordable grocers that offer essentially the same products, with less luxury branding associated with them. As soon as Amazon acquired Whole Foods, it sought to attract more consumers by cutting the prices of many of its products by up to 50 percent, making headlines in the retail industry. Now, the effects of those price slashes are beginning to show, with the resulting surge of publicity and increased accessibility of these products creating a customer traffic boost of 25 percent for the luxury grocer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grocer Price Cuts:** Grocers can offer more affordable prices to attract customers and increase accessibility while maintaining high quality. - **Luxury Branding Reassessment:** Luxury brands can explore opportunities to dial down on luxury branding while still providing high-quality products to appeal to a wider audience. - **Online-offline Integration:** Grocers can examine how to leverage online and offline channels to provide better customer experiences and drive sales. ### Industries Being Reshaped - **Online Grocery:** Online grocery retailers can use lessons learned from Amazon's acquisition of Whole Foods to improve their own business models. - **Luxury Retail:** Luxury retailers can reassess traditional luxury branding strategies to adapt to evolving consumer demands. - **Retail Tech:** Retail tech companies can develop innovations that integrate online and offline channels to offer customers seamless experiences. ## Related on Trend Hunter - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Custom Phygital Grocery Deals](https://www.trendhunter.com/trends/whole-foods-1.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-saver.md) - [AI Pricing Platforms](https://www.trendhunter.com/trends/eversight.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Smart Grocery Carts](https://www.trendhunter.com/trends/dash-cart.md) - [Fresh Produce-Focused Company Acquisitions](https://www.trendhunter.com/trends/grubmarket.md) - [Unified Grocery Platforms](https://www.trendhunter.com/trends/riesbecks.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md)