# Home-Oriented Grocer Expansions Whole Foods Home Decor is the Business' New Venture By Kalin Ned | Published 2018-05-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/whole-foods-home References: [designtaxi](http://designtaxi.com/news/399644/Whole-Foods-Expands-Beyond-Organic-Grocery-With-A-New-Home-D-cor-Store/) & [designtaxi](http://designtaxi.com/news/399644/Whole-Foods-Expands-Beyond-Organic-Grocery-With-A-New-Home-D-cor-Store/) The [Whole Foods](https://www.trendhunter.com/trends/new-smallformat-stores) Home Decor boutique transcends the boundaries of the fridge and fluidly integrates itself within the context of interior design. The business expansion is an example of the [logical hybridization between food and home](https://www.trendhunter.com/trends/plantbased-food-range). The first lifestyle shop is named 'Plant & Plate' and is located in one of the organic megastore's New Jersey locations. The Whole Foods Home Decor features a line-up of handmade items by local artisans and independent businesses — from pottery by Keiko Inouye to jewelry and trinkets from Beaucycled. The expansion offers a nice little distraction to Whole Foods customers from the impending need of grocery shopping, as well as a convenient location for the selection of [small gifts](https://www.trendhunter.com/trends/target-soho-store). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Home-based Retail:** The Whole Foods Home Decor boutique showcases how retailers can expand their offerings to include home decor items, creating new revenue streams and attracting a wider customer base. - **Local Artisan Products:** The inclusion of handmade items by local artisans and independent businesses at the Whole Foods Home Decor boutique taps into the growing consumer demand for unique, locally-made products. - **Convenience Retail:** The integration of a home decor boutique within a grocery store like Whole Foods creates a one-stop shopping experience for consumers, saving them time and providing added convenience. ### Industries Being Reshaped - **Retail:** Retailers in the home decor industry can consider expanding their product offerings to include locally-made items, similar to the Whole Foods Home Decor boutique, to attract a wider customer base and differentiate themselves in the market. - **Artisanal Crafts:** Independent artisans and small businesses can leverage the trend of home-based retail expansions, like the Whole Foods Home Decor boutique, to showcase and sell their unique handmade products to a larger audience. - **Grocery:** Grocery stores, particularly those targeting health-conscious consumers like Whole Foods, can explore the integration of home decor boutiques as a way to enhance the overall shopping experience and offer additional convenience to customers. ## Related on Trend Hunter - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md) - [Home Decor Concept Stores](https://www.trendhunter.com/trends/home-decor-concept.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Grocery Store Superfood Cafes](https://www.trendhunter.com/trends/frutta-bowls-expands.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Vintage Homeware Shops](https://www.trendhunter.com/trends/vintage-homeware-shop.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md)