# Grocery Store-Branded Cookbooks The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes By Katherine Pendrill | Published 2018-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-foods-cookbook References: [delish](https://www.delish.com/food-news/a23492387/whole-foods-cookbook/) For the first time since 2002, consumers with a passion for home-cooking will be able to pick up a new [Whole Foods](https://www.trendhunter.com/trends/beyond-meat-1) cookbook. Not only is the new cookbook focused on healthy meals, but almost all of the recipes are plant-based, making it a vegetarian-friendly option. 'The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes,' is a brand new cookbook set to hit store shelves on October 30th. The book is authored by Whole Foods CEO John Mackey, along with the company's health and wellness experts Dr. Alona Pulde and Dr. Matthew Lederman, and chefs Chad and Derek Sarno. As a result, the whole book is dedicated to recipes that promote healthy, [plant-based eating](https://www.trendhunter.com/trends/grubby-and-bosh). The book also teaches readers about different cooking techniques, how to develop flavors, and tips for mixing and matching ingredients. For those who aren't very handy in the kitchen, select recipes from the cookbook will also be available at Whole Foods' hot bar and salad bar between November and December. Image Credit: *Whole Foods.* ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Cooking:** Opportunity for food retailers and grocery stores to create and promote plant-based cooking resources to meet the growing demand for vegetarian-friendly options. - **Healthy Recipe Development:** Opportunity for food entrepreneurs to focus on creating and publishing cookbooks that offer delicious and healthy plant-centered recipes. - **Alternative Food Education:** Opportunity for retailers to provide educational resources in the form of cookbooks that teach consumers about different cooking techniques, flavor development, and ingredient mixing. ### Industries Being Reshaped - **Food Retail:** The food retail industry can capitalize on the trend by offering branded cookbooks and incorporating select recipes into their hot bar and salad bar offerings. - **Food Publishing:** The publishing industry has the opportunity to produce and promote cookbooks that cater to the growing market of consumers seeking plant-based and healthy recipes. - **Food Education:** The food education industry can provide resources, such as cookbooks, that educate consumers on alternative cooking techniques, flavors, and ingredient combinations. ## Related on Trend Hunter - [Healthy Cookbook Launches](https://www.trendhunter.com/trends/healthygirl-kitchen.md) - [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md) - [Plant-Based Whole Food Challenges](https://www.trendhunter.com/trends/plantbased-whole30-program.md) - [Branded Pickle-Centric Cookbooks](https://www.trendhunter.com/trends/grillos-presents-pickled-fresh.md) - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md) - [Plant-Based Coupon Books](https://www.trendhunter.com/trends/plantbased-coupon.md) - [Store-Brand South Asian Curries](https://www.trendhunter.com/trends/madras-curry.md) - [Heart-Healthy Digital Cookbooks](https://www.trendhunter.com/trends/serve-love.md)