# Realistic Shopping Ads The New Whole Foods Campaign is Its First Under Amazon Ownership By Joey Haar | Published 2018-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whole-foods-campaign References: [gizmodo](https://gizmodo.com/new-whole-foods-ad-campaign-doesnt-show-any-of-its-empl-1822756718) [Amazon](https://www.trendhunter.com/trends/amazon-holiday-campaign) made big headlines and rocked the stock market with its acquisition of [Whole Foods](https://www.trendhunter.com/trends/whole-foods-1), and the new Whole Foods campaign is the first series of ads from the grocery store since that change in ownership. The campaign depicts more or less average experiences at Whole Foods' locations, with short, 15-second clips in humorous yet relatable situations. There are several spots that have been produced by the campaign, all of which show relatively unremarkable situations. One, for example, shows a shopper deciding between two pineapples, with a helpful staff member giving him the best choice by smelling them. Another has a shopper spending a little too much time at the free sample table, though the staff member there doesn't seem to mind. The general message seems to be that the average person can feel comfortable with the warmth and expertise of the Whole Foods team. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Realistic Shopping Ads:** Creating relatable and humorous ads for grocery stores to attract more customers. - **Amazon-owned Whole Foods Campaign:** Expanding Whole Foods' advertising strategies under Amazon's ownership. - **Humorous Ads for Groceries:** Incorporating humor in advertising campaigns to generate a sense of comfort for customers. ### Where This Applies - **Retail Industry:** Integrating realistic ads to promote products and services and increase sales for grocery stores and supermarkets. - **Advertising Industry:** Developing entertaining and relatable ad campaigns to attract customers. - **Food Industry:** Creating impactful advertising strategies for grocery stores and supermarkets to inform customers on what's in store. ## Related on Trend Hunter - [Custom Phygital Grocery Deals](https://www.trendhunter.com/trends/whole-foods-1.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Regional Agricultural Export Campaigns](https://www.trendhunter.com/trends/essential-costa-rica.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md)