# Custom Phygital Grocery Deals Amazon Uses Prime Member's Data to Offer Bespoke Whole Foods Deals By Niko Pajkovic | Published 2022-08-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/whole-foods-1 References: [media.wholefoodsmarket](https://media.wholefoodsmarket.com/image-library/category/stores) & [wholefoodsmarket](https://www.wholefoodsmarket.com/)  [Amazon](https://www.trendhunter.com/trends/amazon-grubhub) partnered with [Whole Foods Markets](https://www.trendhunter.com/trends/grocery-subscription) to offer Amazon [Prime](https://www.trendhunter.com/trends/prime-big-deal-days) Members a unique personalized promotion that crosses digital and physical shopping experiences. For a limited time, Amazon Prime members who also shop at physical Whole Foods stores were the recipients of targeted two-hour delivery recommendations for Whole Foods products. According to the company, the personalized retail experience featured a digital storefront and utilized data extracted from Prime members' accounts to offer shoppers custom product recommendations and deals. In addition, the retail strategy also leveraged customer data from Whole Foods to entice shoppers to buy more grocery products online and enjoy free two-hour delivery. The promotion was rolled out across 30 American cities, including Detroit, Houston, and Los Angeles. Image Credit: Whole Foods ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Personalized Phygital Promotions:** Amazon's phygital strategy utilizes targeted data and physical stores to offer personalized deals. - **Data-driven Retail Strategies:** Extracting data from customer accounts to personalize the retail experience is a growing trend. - **Hybrid Online and In-store Shopping:** Bridging online and in-store experiences encourages online purchasing and repeat business. ### Where This Applies - **Retail:** Retailers can utilize customer data to personalize promotions and create a better shopping experience. - **Grocery:** Personalized promotions in grocery retail can increase customer loyalty and drive sales. - **Technology:** The integration of technology and data in retail has the potential to revolutionize the industry. ## Related on Trend Hunter - [AI-Powered Customer Personalization Features](https://www.trendhunter.com/trends/aipowered-customer-personalization.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md) - [Grocery Loyalty Partnerships](https://www.trendhunter.com/trends/morrisons-1.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Storewide Discount Promotions](https://www.trendhunter.com/trends/prime-big-deal-days.md) - [Smart Grocery Carts](https://www.trendhunter.com/trends/dash-cart.md) - [Grocery Store Data Trackers](https://www.trendhunter.com/trends/store-analytics.md) - [AI-Driven Direct-To-Consumer Platforms](https://www.trendhunter.com/trends/personalized-food-and-beverage.md)